Finally, an affordable and all-inclusive Edmonton SEM company with professional services to meet your needs. Tailored to help small and medium-sized businesses, Digital Shift improves your search engine marketing efforts to get you a bigger and influential presence on the web.
Search Engine Marketing requires planning and is unique to every business and its needs. Digital Shift will help your business with a strategy to meet its online goals. By determining a strategy that drives relevant traffic and creates leads, your business will start to thrive with our Edmonton SEM plans created just for you! To get started, contact us now at 1 (780) 802-7372
Search Engine Marketing (SEM) involves promotion of websites by increasing their visibility on search engines. While similar to search engine optimization, SEM buys traffic through paid search activities. But SEM can be thought of as a combination of SEO (Search Engine Marketing (SEM) includes a combination of SEO (Search Engine Optimization) tactics, PPC (Pay Per Click) Campaigns, Social Media Marketing (SMM), as well as several other search marketing tactics.
SEM is a great marketing medium. Yes, you are paying for leads instead of letting them rank organically, but in return, you're getting relevant leads. These relevant leads can be more beneficial than those generated from organic ranking.
With search engine marketing, you're not wasting your resources. Because you're getting relevant leads, SEM has become one of the most popular digital mediums for locating information. If you're not using SEM already, it's likely one of your competitors are.
With SEM being so closely linked to SEO, it's sure to have its benefits. When your prospective customers are searching for longer keywords, it's almost a guarantee they are in the buying stage. By using SEM, you don't need to wait for your site to rank organically. You can instantly grab your prospective customer's attention. So, what exactly are the benefits of using SEM?
You stay competitive. Do a quick Google search for a product or service related to your business, and you will see that most of your competitors are already using SEM to their advantage. With proper planning, you can also start leveraging the benefits of SEM and beat your competitors.
By having a high visibility on search engines, you are building brand awareness. It also shows that your business has an authoritative competition in your industry. When your business continuously gets shown, people are likely to remember your brand better, thus increasing their chances of buying from you.
When your website has great visibility on search engines, it's going to generate great traffic. Millions of searches are conducted by the hour, and when your business is the first to show or one of the first, you will definitely be receiving relevant traffic.
As the purpose of SEM is the generate relevant leads, it is one of the most cost-effective digital marketing methods you can invest in. By doing proper keyword research beforehand, you will gain an advantage over your competitors.
With major search engines like Google getting millions of searches, SEM gives you great leverage over your business. However, as every industry is unique with a specific target market, each strategy is unique and be considered carefully.
At Digital Shift, we help you understand, plan, and implement your very own search engine marketing solutions to meet your digital advertising goals. Contact us today for a free consultation!