Campaign Type is a setting when creating a campaign.
The Campaign Type determines where your ads will be watched by audiences. Campaign Type includes:
Search Network with Display Select
Search Network only
Display Network only
There are three Campaign subtypes: Standard, All features, and Marketing objectives. The Campaign subtype determines what settings you will able to use. Usually, you choose different Campaign subtypes depending on the situation at hand.
What is the best Campaign type for my business?
Choosing the right campaign type can help you:
Lower your budget
Show ads to right target audience
Choose the right time when your ads will be shown to your target audience
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