Campaign Type

What is Campaign Type?

Campaign Type is a setting when creating a campaign.

The Campaign Type determines where your ads will be watched by audiences. Campaign Type includes:

  • Search Network with Display Select
  • Search Network only
  • Display Network only
  • Shopping
  • Video

Campaign Subtype

There are three Campaign subtypes: Standard, All features, and Marketing objectives. The Campaign subtype determines what settings you will able to use. Usually, you choose different Campaign subtypes depending on the situation at hand.

What is the best Campaign type for my business?

Choosing the right campaign type can help you:

  • Lower your budget
  • Show ads to right target audience
  • Choose the right time when your ads will be shown to your target audience

Search Network with Display Select

Search Network with Display Select

– The ads will appear in:
  • Search results pages of search engines (SERP)
  • Display ads networks include Apps, Gmail, Youtube, Blogger, Google Maps.
– Ads formats available:
  • Content ads
  • Image ads
  • Video ads
  • Media ads
– Search Network with Display Select is useful when:
  • You are a new Adwords user (simplicity)
  • You want ads to appear when users search and view websites.

Search Network only

Search Network only campaign type

–  The ads will appear:
  • Beside the searching results include Google search, Google Shopping, Google Maps, Google Play
– Ads format available:
  • Content ads
– Using only Search Network is useful when:
  • You want your ads to appear beside the search result.
  • Ads only appear people who are searching specific products or services that you provide.

Display Network only

Display Network only campaign

– The ads will appear at:
  • Different position at Google Display Network includes Apps, Gmail, YouTube, Blogger, Google Maps.
– Ads format available:
  • Content ads
  • Image ads
  • Video ads
  • Media ads
– Search Network only is useful when:
  • You are an experienced AdWords user (more complex)
  • You want to build brand awareness in large audience group.
  • You want ads to appear when users viewing websites.

Video

video-ads-digital-marketing-terms

– The ads will appear on:
  • Youtube
  • Google Video Display Network
– Ads format available:
  • TrueView Inter-cut Video Ads
  • TrueView Display Video Ads
– UVideo ads are useful:
  • For all Adwords users
  • When you want ads to appear when users watching videos on the Internet.

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