CPC or Cost Per Click is the most common bid type. It simply means that you pay when someone clicks on your ad. In most advertising platform including Facebook Ads and Google Adwords, you can set the maximum cost per click. For instance, if you set your Google Adwords CPC to a maximum of $3 you are setting a maximum bid amount that will not be exceeded. Advertisers will set maximum based on their research and the maximum willingness to pay. Setting maximums can also help better control your advertising spend and budget. Setting a maximum CPC to $3 means that your advertising bid is up to $3, and you will only be charged up to $3 when you bid on your ad placement. Bidding is based on supply and demand rules against other advertisers.
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