Not all PPC Management Services are created equal. Many PPC advertising companies are using old methods. The success of your paid search campaign is dependent on effective PPC management. Whether you have run ads before or are new to PPC, we can work with you. We ensure that you are satisfied and understand the impact our services have on your paid search campaigns. Most of our clients come to us after trying to run a PPC campaign themselves. Most owners and managers are too busy with day-to-day operations. If you are in one of these positions you are required to 'wear many hats'. We can take away the frustrations of the ever changing platform and settings because we are PPC Management experts - we've been in the digital marketing game since 2007.
Many people think that they can set their ad campaigns and forget about it, that the campaign will manage itself. Do your taxes manage themselves just because you have an accounting software? Unfortunately, this is not the case. PPC campaigns require time and consistent, constant attention. If you want to manage your own campaigns, that's great; however, consider the following benefits of having an expert manage them for you.
Doing PPC management the right way requires many resources or tools. Tools to for A/B testing, to see what landing pages have the highest conversion rates. Ad optimization tools, to choose the images, titles etc. that have the highest click through rates. Keyword research tools, to find what keywords are best for your campaigns and maximize your cost per ad and conversion rate. These tools and many more allow a campaign to be done the right way; however, all these tools cost money. Many of them will cost upwards of $100/month. At Digital Shift, we already have and use all these tools. Basically, you get access to all these resources and have an expert use them on your behalf. The best PPC management company is the one that uses the best tools.
Conversions is the game. The best PPC services are those that maximize your conversions. Conversions equal a successful AdWords campaign. If you are not getting the results you desire you may want to think about hiring an expert. Our Google AdWords services will optimize your campaigns to see the best results possible.
You probably started your own business doing something that you love, or at least are an expert in. If you started your own business because you love digital marketing, you most likely started a digital marketing company and won't need to read this. Focus on what you do well as that's what adds the most value to your business. The truth is, you may not even have the time to dedicate to first, learn how to manage PPC effectively and second, to actually manage it. Time is money! Use your time wisely. We use our time wisely focusing on helping you manage your PPC campaigns.
The goal of PPC campaigns is to increase conversions and ultimately your bottom line. Have you calculated the ROI of your self-managed paid search campaigns? If you choose our pay per click management services, you will be able to measure and track your ROI. We don't want to manage your campaigns if you see greater results managing them yourself. Due to the in-depth analytics that are available to help monitor campaigns, it is easy to identify the best way to spend your money.
Very effective ads with bad landing pages usually result in businesses paying a lot of money without getting anything in return. Did you know that having a good landing page can result in you paying less money per click? The optimization of a webpage does not just apply to SEO (Search Engine Optimization). One important factor of a good landing page is the relevance to the keyword that a particular campaign is tied to. The more relevant the page the less you pay per conversion. It is similar to qualifying leads. We can use A/B testing to compare which landing pages are most effective and result in the highest conversions. Imagine the impact to your business of having a landing page that has a 10% conversion rate versus 5%. We have experts who understand how to maximize your traffic that you are paying for.
Keyword research is absolutely crucial to any campaign's success. It is essential to identify what keywords to base your campaigns on. Choosing the wrong keywords will result with you quickly maximizing your budget with little to no results. It is important to consider the benefits of short-tailed versus long-tailed keywords. As mentioned above there are many tools to help you with keyword research; however, the best tools come with a price tag which make them unreasonable for most business owners.
The right message needs to be portrayed if you want to have a successful ad. Every word counts. We have the ability to test different content and images to find the ads with the highest click-through rates.
Are you certified in Google AdWords? Are you using the best tools to optimize your campaigns? Are you participating in Google AdWords workshops? Are you optimizing ads on Facebook? These are just a few questions you should ask yourself to see if you have the expertise to manage your own PPC. You can be assured our experts are using the best practices and always on top of the ever-evolving PPC services. Our PPC managers are some of the best!
In most cases, it is best to hire an expert. You may want to consider running your own campaigns if you are only looking to spend a minimal amount of money. Get to know what PPC management is all about. Click to find out what PPC Management Services are. Try running a few campaigns to get a feel for the process. Learning more about PPC and running a few campaigns on your own will help you determine the best route for your company. You will know whether you need professional services or not. If you are unsure if you should do it yourself, feel free to talk to one of our experts. If what you are looking to do is too small for a professional firm such as ours, we will let you know.
Our pay per click management services and Google AdWords services will help you focus on what you do best. At Digital Shift we are more than just a PPC company, we are a digital marketing agency and therefore will help you align your pay per click campaigns with your overall marketing strategy. We will focus on what we do best - that is finding you more business and enhancing your brand. Please contact us if you have any questions. Make sure you are maximizing your dollars spent on paid search campaigns!