A customer persona is a semi-fictional representation of your ideal customer from your target market based on data from your existing clientele and new market research. When creating your persona, you must consider demographics, behavioral patterns, motivations, and goals of your ideal target customer. Customer Personas are similar to the police wanted posters, the more detailed your statement, the better off you will be.
You want your customer persona to include:
These customer persona templates have more to do with actual buying behavior as opposed to specific profiling.
Creating specific customer personas allows you to create compelling content that appeals to your target market. It also allows you to personalize your marketing efforts based on the specific segment you are targeting. Additionally, when you combine this information with other information such as which stage in the buyer lifecycle they are in, you can create highly personalized and targeted messages.
Customer Personas are representations of your ideal target customer, whereas negative personas are those customers you do NOT want to target. For example, this could be customers who can not afford your product or service based on average income. By knowing exactly who you don't want to target, you can narrow your search for your ideal customers. Therefore, by defining and identifying your negative customer personas, you will have a better idea of what your ideal customer persona is. This can help save time and money leading to lower acquisition costs or cost-per-lead, also generating higher revenue from increased productivity.