Display Impression Share

What is Display Impression Share?

Display Impression Share AdWords ManagementDisplay Impression Share is calculated by dividing the number of impressions received on the Display Network divided by the total estimated number of impressions you were eligible to receive.

The higher the impression share the better.

Display Impression Share can show you how effective our targeting is on the Google Display Network.  A low impression share (<10-20%) can suggest that the bids or budget are too low.  Best practices for Display targeting is always to use multiple ad groups, a different ad group for different targeting option. Impression share  can greatly help when it comes to ad scheduling,

Impression share data can also help make decisions to ad scheduling. If you have any questions contact us to schedule a complimentary assessment to review your AdWords account.

 

Book a Free, 30-Minute No Obligation Health Check (Valued at $1,000)

Speak with a seasoned Marketing Specialist today and get a digital marketing success roadmap analysis to ensure your company’s marketing is bulletproof AND future-proofed against new developments. 

Secure Your Session in One of Our Few Timeslots

What are Your Goals?

We Guarantee 100% Privacy.

Where do You Serve Customers?

We Guarantee 100% Privacy.

What's Your First Name?

What's Your Work Email?

3 arrows point to website CTA

Services