The Google Search Network is one of Google's main advertising networks. Companies often utilize the Google Search Network for AdWords campaigns showing different advertisements across the network. The Network consists of search-related websites and applications where your specific advertisement can appear. Examples include Google Partners such as Google Search, Google Maps, Google Shopping, and other partner websites that match the specific search criteria for AdWords campaigns. The Search Network is an excellent tool to reach customers explicitly searching for your product or service.
Keywords are used to determine where your advertisements appear on the Search Network. When someone searches for terms similar to your keywords, your ads can appear alongside the search results on the Google search partner network. These keywords are very important because they help calculate the cost. Each unique keyword has a specific cost per click maximum bid amount. Knowing keywords bid prices allows you to better plan your strategy as well as help you stay within a specific budget.
The Google Search Network supports multiple types of advertisements. They include text ads, ad extensions, shopping ads, and call-only ads. Google Search Network partners can also host image and video advertisements.
It is also important to note that when you create new campaigns on the Search Network, you can also choose to include or exclude search partners to better control ad positioning.