What are LSI Keywords?
LSI stands for Latent Semantic Indexing and is special SEO terminology for keywords that are semantically related to your primary keyword. More specifically, search engines look for words before and after your keyword that links together giving the keyword meaning. If the words before and after are popular and frequently searched then search engines know that the content must be relevant. LSI keywords are not just synonyms to your keyword. They play a major role in determining the content relevancy of your web page and help search engines determine your ranking.
LSI Keywords and Ranking
When Google and other search engines are performing their search, they look at some factors to determine which web pages rank higher than others. One important factor is the content relevancy of your page. If you are constantly reusing the same keyword on your page, search engines will deem it as redundant keyword stuffing, and you will be penalized in your rankings. LSI keywords can be used to reduce the amount of keyword stuffing, leading to a higher content relevancy score, and a higher ranking for Search Results.
Word Press Plugins for Finding LSI Keywords
- SEO Presser- one of the best Plugins available because you can enter up to 3 keywords when searching for LSI Keywords. It also has many useful features like warning you when you overuse certain words on a post/article/page.
- EasyWPSEO Plugin- another plugin which provides LSI terms and used HTML code while making its calculation about various SEO factors and helps make it keyword density calculations more accurate.