Archives: Digital Marketing Terms 14

inbound links

What are Inbound Links? An Inbound Link is a hyperlink originating from another website directing customers to your site. The term “inbound” is used by the person receiving the link. They are important for Search Engine Optimization (SEO) rankings because Google and other search engines use the number of inbound links as an indicator when determining site ranking. The more inbound links a page has, the more likely its content is relevant and usef…

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What is MOFU? MOFU stands for the middle of the funnel and refers the marketing funnel in the content lifecycle. Generally, middle of the funnel content is used to bridge the gap between the top of the funnel and the bottom of the funnel. MOFU helps get customers through the initial phase of interest, to the final phase of conversion or sale. MOFU is considered the most complicated of all three stages because the customers have differing levels o…

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What is API? API (Application Programming Interface) is the powerful way programmers and certain applications communicate. APIs consist of protocols, routines multiple assets to assist in building software applications. Furthermore, they are designed to tell how programs communicate and send data.  In essence, the interface allows two applications to find and interact with each other. Application programming interfaces aren’t a new concept. In fa…

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What is Can-Spam? An act passed in 2003 to control and prevent the sending of unsolicited emails promoting any product or service. Can-Spam stands for Controlling the Assault of Non-Solicited Pornography And Marketing and is enforced by the FTC (Federal Trade Commission). Can-Spam is actually a law to help curb the sending of commercial email and messages and also gives recipients the right take themselves off the business’ mailing list. It does…

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What is BOFU? BOFU (Bottom Of The Funnel) is the bottom portion of the inbound marketing sales funnel. You have already, at this point, created awareness with TOFU content and continued to retarget and engage that audience with MOFU content. BOFU is the crucial final part of the funnel as you are looking to increase sales and increase retention. Since you have built up that relationship with the potential customer, you are looking to nurture that…

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