Search Engine Marketing (SEM) is an online marketing practice. SEM is used to promote businesses via paid advertisements appearing on the results pages of search engines. The advertisers of search engine marketing companies bid on keywords that are relevant to specific search queries. The ranking system of Google Adwords is complex but does take into consideration the price of the bid. The result of the ranking system will determine whose bid is seen first, second and so forth. The higher your ranking for your advertisement, the more likely your ad will be seen. Prices are driven up by higher demand and higher willingness to pay from other advertisers.
Advertisements on search engines are most commonly down through pay-per-click (PPC) ads. PPC ads can be in the form of keywords, display ads, or be more interactive with both text and graphics. The decision to use one ad type over another depends on the campaign goals and what market the business is in. A search engine marketing service provides advertisers with an opportunity to create ads and places them at the forefront of their desired customer. These ads can be fine-tuned into specific categories to make sure the ads reach the exact ideal consumer. Being able to target your exact market online is an exceptionally powerful tool to have when growing your business. Hence, it is imperative to start every search engine marketing process by identifying your ideal customers and analyzing the product/market fit.