Physicians SEO

Online Marketing For Doctors And The Acquisition Costs

Higher patient acquisition costs make online marketing for doctors crucial! In the United States, doctors pay on average $6 to $26 to attract prospective patients. The price varies depending on specific medical discipline, local competition, and online techniques or strategies already implemented. Additionally, many doctors have offices in high traffic locations, with professional, qualified, medical staff, and up-to-date equipment—but still struggle to fill their office. With more emphasis on online marketing for doctors, clients can increase web traffic, generating more awareness and inquiries, increasing the number of patients.

At Digital Shift, we’re on your team and want to see your practice succeed. We work together with you to help you reach your SEO goals. We’ll update you as often or as little as you please, but you’ll always have access to your reports through our 24/7 client portal. That way, you have the comfort of knowing that you have full access to your reports and information anytime you like. We pride ourselves on our full transparency.

Why Choose Digital Shift for Physician SEO?

Since 2007, Digital Shift has been an industry leader for Search Engine Optimization driven marketing campaigns across North America. Our proven methods have helped hundreds of business owners meet and exceed their goals—experiencing long-term growth.

Our team is composed of expert SEO Specialists, Content Writers and dedicated Account Managers who will work collaboratively to create an organic search campaign that will actually get you results. Your search engine rankings will improve—enabling your website to be more visible online. In this day and age, it's integral that medical practitioners remain competitive by harnessing the power of SEO.

We offer a wide range of services, including crafting informative blog posts, handling your social media presence and posting and replying to online reviews. We take the time to get to know you and your practice, so we can deliver the best service possible. Our in-house team will work with you so we understand how your business works, who your target audience is and what your goals and distinct needs are. After listening to you, we can then formulate a successful strategy to your marketing problems. Not to mention, one of our dedicated Account Managers will always be available to answer your questions and update you on the progress of your advertising campaigns. Building long-term relationships with our clients is one of our top priorities—much as building lasting relationships with your patients is one of yours.

Our physician SEO experts have the expertise and the most cutting-edge SEO tools to create the best campaigns for your medical practice. When you partner with Digital Shift, you can relax knowing our work will always be delivered on time, on budget and backed by our guarantee.

Your Doctor SEO Strategy Includes:

• Site Optimization: We'll take your healthcare practice's website and turn it into exactly what Google is looking for. Not only will this improve your ranking in search results, but it will be more helpful for your patients too. We'll create authoritative blog posts and pages while continuously monitoring your site. This enables us to make any adjustments needed as time goes on.
• High-Quality Content Marketing Strategy: Our team of writers are experts at creating fresh content that is informative and engaging for your patients. We'll use localized, target keywords that will help your content rank, while working with you to brainstorm appropriate content in-keeping with your local medical board's guidelines.
• Link Building Campaigns: Our researchers will do a deep dive to find quality medical websites appropriate to put a backlink to your content on. This helps us maximize off-page SEO efforts to further boost your site's online authority—helping you rank on Google.
• Google My Business and Business Profiles: Your Google My Business and Google Map listing needs to be optimized for prospective patients to find you. When they do come across your listing, it also needs to illustrate how dedicated you are to your patients by having a strong brand reputation management strategy. This can also influence how a patient feels about your clinic's professionalism.
• Social Media Marketing: Build a loyal following while getting your medical practice's name out there with the help of our talented social media marketing team.

What Makes Us Different

We're the experts online; we know what to do to help you find new patients by generating qualified leads. These won't be forced leads that you pay for via a pay-per-click or Google Ads campaign. You'll appear at the top of searches organically—getting free organic traffic. We will craft content that is engaging, relevant and authoritative so that it will rank on Google's first page. Not only does this put your practice where potential patients can find it, but it also helps set your expertise apart from the competition.

We understand what Google looks for, and are constantly keeping up with changing search algorithms and digital marketing trends. Along with optimizing your site, we can maximize your Google My Business listing, handle your social media and develop a PPC marketing plan that helps you pay a lower CPA (cost per acquisition) and decrease your overall customer acquisition cost.

By partnering with Digital Shift, you can let us handle your digital marketing so that you can book more patient appointments and provide outstanding care to your patients.

What You Can Expect:

• Up-Front Monthly Pricing: We don't pressure you into long-term contracts, rather, we earn your business time and time again.
• Free, No Risk Assessments: We offer complimentary consultations so you know where your digital marketing campaign currently stands and what you can do about it.
• 100% Transparency: You'll have 24/7 access to our reporting portal. That way, you can view all your information any time and keep tabs on your campaigns’ success.
• Speedy and High-Quality Service: We make ourselves available to you so any questions you have will be answered promptly. Our team always works hard to ensure that you're more than happy with our services.
• Personalized Service: From crafting high-quality content to maximizing your Google My Business listing, we'll develop a unique medical SEO strategy for your practice. 

Improve Medical SEO Rankings with Local Search

One quality that truly sets us apart from the competition is that we use local SEO to put your medical practitioner website where patients can find you. Local targeting is ideal for doctors and physicians, as you're usually looking for patients in your local area. By integrating local keywords geared toward a specific geographic location into your content, your clinic will pop up in the search results when a prospect inputs a Google search query asking for doctors nearby your clinic. Local targeting is highly beneficial because it helps you compete with other healthcare providers in your area—instead of all the healthcare providers on the internet!

Tips to Improve SEO For Doctors

Building brand recognition and awareness is essential. Effective online marketing by your practice can make your service more discoverable, and put you at the top of clients' minds. To generate more brand awareness you can use various digital marketing channels such as Search Engine Optimization and Display Advertising. This will lead to more customers visiting your practice's web page.

How SEO Works for Your Practice

Search engines like Google, Yahoo, and Bing determine exactly what your website is about and rank it based on how relevant it is to what was typed into the search bar. SEO is all about creating content and using the right keywords to rank your website at the top of searches. At Digital Shift, we’re the experts of all things online—we know what to do to help you generate leads through SEO. Our digital marketing strategy will help you appear at the top of searches organically. Organic search is entirely free, so this tactic will help you save costs on expensive pay-per-click and Google Ads campaigns.

Off-page SEO has the same effect of helping your website rank higher on the list of searches but the method is different. It's all a matter of how other web pages relate to yours. For example, do you have any articles or blogs that are featured on another credible website? These sorts of off-page links allow search engines to view your website as an authority on the topic of your keywords. The more links and connections you have to your website, the more likely you are going to appear higher on Google’s search engine results.

Display Advertising

This refers to any image, text, or video on your website that helps communicate your message. In the case of online marketing for doctors, you want to show how you can meet the needs of the customer better than the competition. One example is an image of your location from Google Maps. Customers can find your location, and determine if it's worth the drive.

Generating Inquiries

Advertising your brand online alone will not lead to patient inquiries and acquisition. You must reduce customer anxiety and build trust, so they feel good about contacting you. By showing potential patients that you are trustworthy, they become more likely to contact you about an appointment. You can help generate trust online through the use of:

Trust Icons

Also known as trust marks, trust icons are symbols that show that other companies trust you. These icons serve multiple purposes but all work together to make the customer feel safe. Some icons inform customers that their transactions are safe, while others indicate external standards have been met. Whatever the logo, the trust icons are used to inspire and create an implicit sense of security. Examples of trust icons include GeoTrust, McAfee, PayPal verified, or even MasterCard and Visa. Anything recognizable that reduces suspicion can be a useful trust icon.

Testimonials/Reviews

One of the best methods to reduce someone’s fear of purchasing is to show them proof of another customer’s positive experience. Testimonials can be text in the form of a quote, a short video clip or even a star review of the service. Potential customers are more likely to trust you and inquire about a service if they see other satisfied customers.

Information About the Doctors

Another way to gain a patient's trust is by providing information about the medical staff and doctors. Each doctor could have a picture and brief description written about them. It might include their education, work experience, and possibly details about their family or personal interests. Furthermore, this text provides potential customers with another way to relate and connect to you and your staff.

Conversions and Customer Retention

After a customer has visited your website, evaluated the alternatives and determines you’re trustworthy, you must provide them with a simple call to action, so they can book an appointment. This could be in the form of a contact box to request a quote or answer potential questions. Although the conversion in itself is a success, it’s critical that the customers are given an opportunity to return. One simple remarketing tool could be to ask them to create an account online to book future appointments. By creating an account you can ask for simple contact information such as phone number and email. You can now use their contact information to back-sell and send more promotional offers and details about your clinic. You can also ask them for reviews of their experience in an effort to streamline the improvement process.

Start with a Complimentary Medical Marketing Evaluation

For more information on marketing ideas for doctors and physicians, get in touch with our expert team today. Contact us to get a free digital marketing evaluation and start reaching more patients and growing your medical practice. Call us now to speak directly with a Digital Shift SEO specialist or click here to schedule an appointment.