Don’t Forget to Setup Google Remarketing in Google Analytics
Don’t miss this often forgotten step! When we start working with a new client we see this all the time and fix it. Double check your accounts to ensure you setup Google AdWords Remarketing in Google Analytics.
Here are the two steps you must follow after linking Google AdWords and Google Analytics.
Step 1: Enable Remarketing in Analytics
Go to Google Analytics, under the “Admin” tab, navigate to “Tracking Info” (at the ‘Property’ level), > ‘Data Collection’ > “Remarketing” – “ON”
Step 2: Enable Advertising Reporting Features in Analytics
You’ll find this button underneath the ‘Remarketing’ button in the previous step.
In Analytics, under the “Admin” tab, navigate to “Tracking Info” (at the ‘Property’ level), > ‘Data Collection’ > “Advertising Reporting Features” – “ON”. Make sure to ‘Save’ before continuing!
That’s it, your setup for AdWords Remarketing!
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