Friend Request: Facebook Ads
Facebook is without a doubt the biggest social media platform. Whether your target audience is college students or CEO’s, it’s likely that they are using Facebook on a daily basis. While your target audience pool is endless, you must be smart about your ads. By creating optimized Facebook ads and targeting the right audience, you will see a positive return on your ad investment. Consider the following when creating a Facebook ad.
Visual content is the Michael Jordan of Facebook ads; it’s much more engaging and enticing than block text. By making your ad visually appealing and attention-grabbing, people will be a lot more prone to click on your ad.
Why show an ad to an irrelevant target audience? It not only wastes money and time but you will not see any success. Recently, Facebook has launched a feature in its advertising platform that is similar to Ad Rank in Google AdWords: it gives you a relevancy score. It looks at features such as ad copy, ad image, and destination page. The higher your score, the more favorably Facebook treats your ads.
Why should the reader click on your ad? An example of a bad value proposition is saying your cookies are out of this world, but by offering a deal of three cookies for the price of a dollar will make people more likely to visit your page. Even adding social proof will be beneficial: “Cookies loved by all of your friends and family, come get yours today and receive 10% off.”
Call To Action (CTA)
By adding a clear call to action, you are encouraging people to click on your ad. For example, “20% discount only today,” or add urgency by saying “offer ends soon.” Your CTA should highly prompt people to click on your ad.
By utilizing these concepts correctly, you will see an increase in traffic to your website. Keep in mind to experiment. Use different call to actions, different but relevant images to see which ads perform the best. Just because one ad doesn’t perform well to one target audience, it could do well to another. It all depends on what kind of product or service you’re providing. Remember, experimentation is key.
Additional Information about Facebook Audiences
Contrary to popular belief, Facebook works great for B2B and B2C. If a CEO has a LinkedIn profile chances are he also has a Facebook profile. Facebook is best utilized as a re-targeting channel. Your business can start seeing results when it utilizes one of the following audiences in its smart marketing plan:
Summary of Target Audiences
Remember, you can tailor target using:
- Email address
- Facebook user ID
- Phone number
- Facebook App User ID
- Apple IDFA
Read our entire Facebook Targeting Options Guide Here.