HR marketing is the activities an organization uses to attract and retain the talent. It is the combined effort between management, human resources and the marketing team. Human Resouce Marketing is done externally to attract new talent as well as internally to retain current talent.
Human resources and marketing can work together to create digital assets that will be used to attract new candidates. Assets required for a successful candidate marketing campaign include:
The number of assets required depends on the position that is being promoted. The junior positions require fewer assets, while senior more specialized roles require more assets and take more time.
The marketing team helps HR role out the marketing campaigns to attract new talent. This includes offline and online activities like social media and advertising. A central hiring management platform like GoHire.io is very important for HR marketing. When you have multiple platforms with users communicating via an email box and spreadsheet tracking it doesn't work well. The candidates applying for job opportunities should go into one HR software to make the management of candidates centralized and pain-free.