Can Your Target Market Find your Business Online?
When your target market searches the name of your business in Google they find it, right? Well, let’s hope they know the name of your business! Following what you learn in this article will help your target market find your website, even if they don’t directly search for it!
If you have followed our on-page SEO techniques, you have probably started to rank on some keywords that are relevant to what your business does. Now we want to focus on helping Google, and other search engines recognize you are a local business and let people know where they can contact you.
Optimize your Online Visibility with Off-page SEO
Off-page SEO is all about link building. Links to your website are treated as votes of popularity. The more active links you have, the more popular your website. Links have a large importance to your websites ranking. Linking plays a particularly important role in local SEO as linking with Google My Business greatly helps your potential customers to quickly locate and find information about your business. Other local links come from websites such as local directories. Links can be placed in many locations such as: blog directories, forum signatures, comment link, article directories, shared content directories, and link exchange schemes.
Essential Actions for Off-Page Local SEO
Who should I notify about the location of my business?
Submission to Directories: manual submission to online directories will attract the search engines attention. Once again, having consistent NAP (name, address, phone number) is crucial. Having the address in a listing will allow search engines to identify your location and will help with local SEO.
Are you putting your name, address, and phone number on directory listings?
Have accurate data across every listing source in online directories. It is important that NAP (name, address, phone number) are the same in all directories. The format of all this information is crucial including the placement of a comma, dash, space, or number sign.
How does Google know where my local business is?
On-Site Pages: all Google Places Pages have a destination page that is associated with it. It is important to link this page with the Google+ local page.
Are you using social media to enhance your ranking?
Statuses and posts on Facebook, Twitter, and Google+ with a link to your Google+ local page sends a strong signal to search engines. Other social networking platforms such as Pinterest and Flickr can be used as well.
Do reviews affect my ranking?
Reviews: having reviews on Google Plus, Facebook, Yelp, and Tripadvisor will help your ranking and also create trust in your business.
Using both the on-page and off-page techniques will greatly enhance your website’s ranking. Although both are extremely important, it is the off-page actions that drastically influence the local SEO. If your business has more than one physical location, these off-page techniques will have to be repeated for each one.