Video Marketing Tools 101
You probably already know that YouTube is the second largest search engine in the world, but did you know that video traffic is projected to account for 80% of world’s internet traffic by 2019? As video marketing is becoming increasingly popular, now is a good time to start thinking about implementing videos into your marketing campaigns. If you’re ready to make some videos to enhance your marketing, we recommend the following tools to help get you started.
If you’re a beginner to making videos, WeVideo is a great choice . WeVideo provides an extensive guide to making a video. This tool allows you to add your logo, information cards, and a call-to-action. Multiple people are able to edit a video at the same time. If you’re looking to test the waters of video marketing, WeVideo is a great choice as it has multiple plans to choose from; plans range from free to $69/month.
Wideo has similar functions to WeVideo. It comes equipped with many templates to choose from. If you’re running short on time, hire a professional Wideo designer to work on your project. Wideo’s pricing ranges from free to $39/month.
PowToon has a simple interface and will guide you throughout the video making process. It has the capability of making high-quality animated videos. PowToon is used by many big name brands like Cisco, Costco, eBay, and Coca-Cola. Pricing ranges from free to $197/month.
With GoAnimate, you can customize characters, add an animated beginning, and put in character actions. GoAnimate is a great tool for both beginners and professionals. Pricing ranges from $39/month to $159/month.
Slidely can create video slideshows and music videos using your existing materials such as photos, music, and video clips. You are also able to post your video slideshows to social media platforms like Instagram, YouTube, and Facebook. If you don’t feel comfortable sharing just yet or want some feedback, share your video in Slidely’s social media platform.
As most of us process information based on what we see, engaging videos can really have a powerful effect on your audience. Videos will help build and sell your brand. We hope these tools help you on your journey to become the Steven Spielberg of your company.