What Exactly is Social Media in 2017?
Social media is community-based communication using online channels. It is made up of apps and websites that allow users to create and share ideas, thought, images, video, music and other content or to participate in social networking. Social media has become an integral part of life as well as business.
Did You Know Consumers Are Looking You up on Social Media?
Prospective customers are looking you up online before they make a purchase or before deciding to visit your store. Users want to ensure that they have the latest information about your business (deals, coupons, store hours, reviews) as well as to ensure that you are active. Being active on social channels builds a stronger relationship with customers and allow allows businesses to address issues and potential customer service related issues before they become a grave concern, or result in an unhappy customer.
What Is Your Online Word of Mouth Presence Like?
Word of mouth advertising has transformed to online channels in the form of social networks. If you do business based on referrals and you’re not on social media, is your business adequate to existing/new competitors that engage with an online audience? Is there a gap between where you are and where your successful competitors are? If you are wondering if your businesses need social media, look to your competitors. Or, if they are not on social media could you take advantage of a huge opportunity today that can take your business forward to new profits? The way users research, share, and buy is constantly changing, is your business ready?