With Google AdWords and other best practices, we will optimize your keywords through research and analysis as part of our Toronto PPC Service. Keyword research and analysis is a critical component of our Pay-Per-Click (PPC) service and Google AdWords Management strategy.
What is a keyword?
A keyword is a word or phrase that we will evaluate based on local search frequency in Toronto, the global search competitiveness, as well as the "rankability factor" using our Digital Shift Algorithm. We will monitor and evaluate your maximum cost-per-click (CPC), which the maximum willingness to pay-per-click. Learn more about what we have to offer and how it can help your business overcome many of the challenges it's facing today. Continue reading to learn more about how we implement Pay-Per-Click & AdWords Strategies.
What does full-service mean? Well... it means that once we complete the hand-off stage you no longer have to deal with the pain of update your keywords, tracking your progress, and optimizing your landing pages. Digital Shift will help you achieve your goals with a complete advertising strategy! This means that we can help drive cold traffic, warm traffic, and hot leads to your website in the smartest way possible. We help look after your brand and present it to the most qualified leads! Toronto PPC Service includes creating and managing your Ads, which means not having to outsource landing page design, optimization, content writing, graphic design, etc. Everything is done in one place, and we do it well. That's how Pay Per Click Management should be!
How We Can Help Your Business?
Do you honestly have time for all of this? And what we have explained so far is only scratching the surface! Let us help you by avoiding the costly learning curve and beginner mistakes. Digital Shift helps save you time and money. We work with companies in a synergetic fashion! This means that they can get affordable advertising and management services while being able to focus on running their business smoothly.
We will analyze your keywords, your campaigns, and optimize your campaign targeting, your keywords, and device targeting. Our team will not only stop there! Our goal is to truly understand your ideal customers and help get your brand introduced to your ideal customers at the lowest cost per interaction. Once your customer knows who you are we want to teach them what you do and help you can help them. Digital Shift will help your customers evaluate your products/services to their needs. You products/services will emphasize the business problem that you are solving for them. The next step is to help them better understand why your product and service is important to them and why it matters. Our strategy will help your ideal customer convert! We can help you reach this goal through education and building credibility. Contact us to learn more and here's what it means to you:
Quality Score is an important component of our Toronto PPC service because a better quality score can improve your Ad Rank and result in 1) higher ad position and/or lower cost-per-click (CPC). Quality score isn't based on auction time factors but instead focuses on expected click-throughs, ad copy relevance, and the landing page.
Ad Rank takes into account action-time factors including keywords, devices, language, locations, and times. The willingness to pay-per-click as well as the quality score (described above) contributes to your quality score. What does our service mean to you? We will aim to win a higher position at a lower pay-per-click bid because out expert team will assess your keywords, ad title, and copy, as well as your ad extension.
Not all PPC Management Services are created equal. Many PPC advertising companies are using old methods. The success of your paid search campaign is dependent on effective PPC management. Whether you have run ads before or are new to PPC, we can work with you. We ensure that you are satisfied and understand the impact our services have on your paid search campaigns. Most of our clients come to us after trying to run a PPC campaign themselves. Most owners and managers are too busy with day-to-day operations. If you are in one of these positions you are required to 'wear many hats.' We can take away the frustrations of the every changing platform and settings because we are PPC Management experts and we have been in the digital marketing game since 2007.
Many people think that they can set their ad campaigns and forget about it, that it manages itself. Does your accounting manage itself just because you have an accounting software? Unfortunately, this is not the case. PPC campaigns require time and consistent, constant attention. If you want to manage your own campaigns, that's great; however, consider the following benefits of having an expert manage them for you.
To be able to do PPC management well it requires many resources or tools. Tools to for A/B testing, to see what landing pages have the highest conversion rates. Ad optimization tools, to choose the images, titles and etc. that have the highest click-through rates. Keyword research tools, to find what keywords are best for your campaigns and maximize your cost per ad and conversion rate. These tools and many more allow a campaign to be done the right way; however, all these tools cost money. Many of them will cost upwards of $100/month. We already have and use all these tools. Basically, you get access to all these resources and have an expert use them on your behalf. The best PPC management company is the one that uses the best tools.
Conversions is the game. The best PPC services are those that maximize your conversions. Conversions equal a successful AdWords campaign. If you are not getting the results you desire you may want to think about hiring an expert. Our Google AdWords services will optimize your campaigns to see the best results possible.
You probably started your own business doing something that you love, or at least are an expert in. If you started your own business because you love digital marketing, you most likely started a digital marketing company and won't need to read this. Focus on what you do well as that's what adds the most value to your business. The truth is, you may not even have the time to dedicate to first, learning how to manage PPC effectively and second, to actually manage it. Time is money! Use your time wisely. We use our time wisely focusing on helping you manage your PPC campaigns.
The goal of PPC campaigns is to increase conversions and ultimately your bottom line. Have you calculated the ROI of your self-managed paid search campaigns? If you choose our pay per click management services, you will be able to measure and track your ROI. We don't want to manage your campaigns if you see greater results managing them yourself. Due to the in-depth analytics that are available to help monitor campaigns, it is easy to identify the best way to spend your money.
Very effective ads with bad landing pages usually result in paying a lot of money without getting anything in return. Did you know that having a good landing page can result in you paying less money per click? The optimization of a webpage does not just apply to SEO (Search Engine Optimization). One important factor of a good landing page is the relevance to the keyword that a particular campaign is tied to. The more relevant the page the less you pay per conversion. It is similar to qualifying leads. We can use A/B testing to compare which landing pages are most effective and result in the highest conversions. Imagine the impact to your business of having a landing page that has a 10% conversion rate versus 5%. We have experts who understand how to maximize your traffic that you are paying for.
Keyword research is absolutely crucial to any campaigns success. It is essential to identify what keywords to base your campaigns on. Choosing the wrong keywords will result with you quickly maximizing your budget with little to no results. It is important to consider the benefits of short-tail versus long-tailed keywords. As mentioned above there are many tools to help you with keyword research; however, the best tools come with a price tag which make them unreasonable for most business owners.
The right message needs to be portrayed if you want to have a successful ad. Every word counts. We have the ability to test different content and images to find the ads with the highest click-through rates.
Are you certified in Google AdWords? Are you using the best tools to optimize your campaigns? Are you participating in Google AdWords workshops? Are you optimizing ads on Facebook? These are just a few questions you should ask yourself to see if you have the expertise to manage your own PPC. You can be assured our experts are using the best practices and always on top of the ever-evolving PPC services. Our PPC managers are some of the best!
In most cases, it is best to hire an expert. You may want to consider running your own campaigns if you are only looking to spend a minimal amount of money. Get to know what PPC management is all about. Click to find out what PPC Management Services is. Try running a few campaigns to get a feel for the process. Learning more about PPC and running a few campaigns on your own will help you determine the best route for your company. You will know whether you need professional services or not. If you are unsure if you should do it yourself, feel free to talk to one of our experts. If what you are looking to do is too small for a professional firm such as ours, we will let you know.
Our pay per click management services and Google AdWords services will help you focus on what you do best. At Digital Shift we are more than just a PPC company, we are a digital marketing agency and therefore will help you align your pay per click campaigns with your overall marketing strategy. We will focus on what we do best, that is finding you more business and enhancing your brand. Please contact us if you have any questions. Make sure you are maximizing your dollars spent on paid search campaigns!