Match Types in Google Analytics

Match types help you better manage data and track actions. The follow match types are available in Google Analytics:

  • Regular Expression Match: Capture special constant within a URL such as its or trailing parameters that may be coming from different domains or sub-domains.: Capture identical character strings such as User ID, Session tracking, or other added cookie codes.
  • Begins With: Capture identical character strings such as User ID, Session tracking, or other added cookie codes.
  • Equals to: Must match every character in the URL. Only use this on sites that do not have any dynamic information in the URL for an ID, Session, or other potential query parameters.
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