Archives: Website Analytics Resources 1

seo resources

What are the Benefits of Filters in Google Analytics? Flexible way to modify data within each view Ability to include data Ability to exclude data Ability to change data Filters transform raw data to provide data that is appropriate to a business’s needs. Most businesses only want to track data from customers and potential customers, therefore, they will likely filter out traffic from employees. This can be done by filtering out information from…

Learn More

seo resources

The Two Types of Data: Dimensions and Metrics Dimensions: Characteristics of users, their sessions and actions. Metrics: Quantitative measurements of users, their sessions and actions. All reports contain both types of data. The image above is an example of these two types of data. Device Category is the dimension being measured, highlighted in red is the list of values for this particular dimension which include: desktop, mobile, and tablet. The…

Learn More

seo resources

Match Types in Google Analytics Match types help you better manage data and track actions. The follow match types are available in Google Analytics: Regular Expression Match: Capture special constant within a URL such as its or trailing parameters that may be coming from different domains or sub-domains.: Capture identical character strings such as User ID, Session tracking, or other added cookie codes. Begins With: Capture identical character st…

Learn More

seo resources

Clicks Vs. Sessions in Google Analytics Clicks are in your AdWords report. Sessions are in your Audience reports. Clicks in your reports indicate how many times your advertisements were clicked. Sessions indicate the number of unique sessions done by your users. A user may click your ad many times. When one user clicks on one ad multiple times in the same session, AdWords records multiple clicks while Analytics counts the different pageviews as o…

Learn More

seo resources

Multiple Channel Funnel (MCF) in Google Anayltics The MCF shows how your marketing channels such as your sources of traffic work together to create sales or conversions. It shows you the path the consumer takes to get to the transaction. You will be able to explore which channels and keywords tend to initiate a sales cycle. In your MCF reports, you will see how often channels have assisted or completed sales and conversions. The Top Conversion Pa…

Learn More

Book a Free, 30-Minute No Obligation Health Check (Valued at $1,000)

Speak with a seasoned Marketing Specialist today and get a digital marketing success roadmap analysis to ensure your company’s marketing is bulletproof AND future-proofed against new developments. 

Secure Your Session in One of Our Few Timeslots

What are Your Goals?

We Guarantee 100% Privacy.

Where do You Serve Customers?

We Guarantee 100% Privacy.

What's Your First Name?

What's Your Work Email?

3 arrows point to website CTA

Services

DISCOVER HOW

WE RANK CLIENTS

AT THE TOP OF GOOGLE

Instantly Download Our FREE Guide

Where Should We Send Your PDF?

FREE

Ultimate Local SEO Guide PDF

Your Privacy is Protected.