You probably already know that the landing page is the most important part of your website. After all, that page can determine whether a random visitor turns into a lead for your business or a stat in your bounce rate. Maybe you've even read a few landing page checklists already, trying to figure out what strategy to use. If you're still unsure about how to design your landing page, you're not
How can Digital Shift help grow your business? This is the first question we ask our clients. The team at Digital Shift takes the time to understand your strategic business needs, and from there, identify the appropriate solution. Our diverse experience in SEO, PPC, social media management, and other related services has allowed us to deliver successful campaigns in a highly competitive marketing
People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one. You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to become a customer. Did you know that the average conversion rate is 2.35%? This shows that it's not
What is Google Analytics Event Tracking? Google Analytics event tracking tracks anything that a user clicks on your website. This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or any other calls-to-action. What a Typical Phone Number Link Looks Like Below is an example of basic link code that triggers a phone call when the "CALL
Add Google Conversion Tracking in 5 Easy Steps This blog post will walk you through how to add google conversion tracking code to your website with Google Analytics. Prerequisites for completing the setup include having google analytics set up on your website as well as having full admin access to your google analytics account. Step 1: Access Analytics Access your google analytics account.