The Digital Shift Blog - Page 3

Learning How to Advertise on LinkedIn Have you ever wondered how to advertise on LinkedIn? While some might consider LinkedIn a smaller player when compared to other social networking websites like Facebook or Instagram, it does have its benefits. LinkedIn is a highly targeted communications and networking channel that offers marketers a fantastic opportunity to […]

Business Leads: 5 Ways To Up Referrals and Win Leads There's a hack to earning new business leads - and it lies in optimizing your referral traffic. We're sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic […]

The Typical SEO Recommendations Report Breakdown! SEO Reports come in all different shapes and sizes. These reports are used to simulate an SEO audit and often times do a great job at identifying common technical SEO problems quickly! The quality of these reports varies, but often they are able to provide business owners useful tips […]

How To Add Your Business to TomTom TomTom creates GPS units and if you want to ensure your business can easily be found on their devices follow these steps: Step 1: Navigate to mycompany.places.tomtom.com   You will be directed to TomTom's company directory addtion page. Select "Single company?" or "Multiple branches?" according to your businesses structure. Step 2: Create Account […]

Facebook Targeting Options FaceBook Targeting is a great tool to ensure your message is being delivered to your audience. While it isn’t perfect, there are many tips and tricks to help ensure that your ads are shown only to those who would be interested in your product or service. With Facebook business advertising being an […]

Reach Your Audience In Seconds Ever wonder why Facebook asks for your personal information such as your hobbies, interests, relationship status, location, age, and anything else you decide to put in your profile? It's all to help advertisers be more effective at narrowing their target audience. By creating an effective Facebook Ad, you will see […]

The All-In-One Facebook Business Manager This step-by-step guide will teach you how to create a Facebook Business Manager account. Businesses can securely share and control a variety of assets on Facebook without venturing into personal territory. From client ad accounts and pages to controlling what your coworkers can see about you, Facebook's Business Manager has […]

Start Managing Ads with Your Facebook Ad Account! You may have a precise idea of your ideal target customer in mind already. One of the benefits of creating a Facebook Ad account is that it allows you to advertise on Facebook with a great deal of precision! If you are a small business or are asked […]

What Advertising On Pinterest Looks Like & How to Use Pinterest Promoted Pins First, you will need to have a Pinterest Business Account before you can start advertising on Pinterest. If you don't know how to create an account, follow our guide by clicking this link. The rest of this walkthrough assumes that you have […]

Are You Prepared For Google Extended Text Ads? July 26 has become somewhat of a revolutionary date for advertisers everywhere as Google Adwords have expanded their text ads. Google Extended Text Ads are the biggest change to Google AdWords since its launch in 2004. Compared to the previous version, advertisers have gotten more freedom to […]

Creating a Linked Company Page! LinkedIn is a business and networking social media. LinkedIn allows users to create profiles and connect with other users in a professional manner. LinkedIn also allows business to create company profile pages. These pages permit users and business to recommend products and services as well as write reviews. Companies are […]

Instantly Download Your PDF Copy of These Instructions. No Email Opt-in Required! Snapchat - a great marketing tool for your business!  Snapchat is a mobile application that allows users to share multimedia messages called "snaps." Snaps are photos and videos that last up to 10 seconds and disappear once seen. Snapchat enables your business to connect with […]