Mr. Rooter Plumbing of Waco

Local SEO Case Study
Increase in Google Ranking in 90 Days
Increase in Google Maps Ranking in 90 Days
Increase in Audience Engagement in 90 Days

The Client

Mr. Rooter Plumbing of Waco
Industry: Plumbing
Location: Waco, Texas

Mr. Rooter Plumbing of Waco is your trusted plumbing professional for fast and reliable services in Waco, Texas and surrounding areas. The team of local Waco plumbers is licensed and insured, and handles a wide range of residential and commercial plumbing issues, including drain cleaning, sewer line repairs, leaking pipes, water line repairs, maintenance, plumbing installations, and more.

The Challenge

lower customer acquisition cost

Mark from Mr. Rooter Plumbing of Waco was not 100% satisfied with his current provider and needed more accurate and transparent reporting to reach his goals.

His primary goal was to lower his overall customer acquisition cost while improving the number of phone calls and leads for plumbing and drain cleaning jobs organically (non-paid). Mark also wanted a better way to measure the output of the work that was being done by his digital marketing partner each month.

The Solution

Local SEO, Link Building, Social Media & Content Strategy

To further evaluate the current situation, we conducted a local citation audit. A local citation audit looks at a business name, address, phone number and website (NAP+W) listing consistency online. The consistency and accuracy of business information online plays a significant role in ranking locally.

Local Ciation Audit Report Mr Rooter Plumbing Waco

After conducting a local SEO citation audit, we found the following a total of 609 citations:

  • Correct Citations: 262
  • Incorrect Citation: 94
  • Duplicate Citations: 253

The business information wasn't properly managed and listings with the wrong business name, old address, and wrong phone number were found. Since the incorrect and duplicate citations are hurting the rankings and having a negative impact on our local SEO, starting the citation clean up was our top priority.

The Digital Shift team determined that the best approach was to get results was to continue citation building, create a social media and content strategy and start an outreach link building campaign to acquire backlinks to increase authority in search engine results.

The Result

1st Position Local Ranking

Within 90 days, we started seeing results with increased local ranking in Google, Google Local (maps) and Google mobile. Driving this new (and free) organic traffic helps Mark reduce the overall customer acquisition cost, compared to only getting leads from paid advertising on Google Ads and Google local services.

Local Ranking Report Mr Rooter Plumbing Waco

The Digital Shift team started tracking keywords in Waco, Texas when we started working with Mark. By continuing to post to Google My Business and social media, writing new optimized content, and building even more links, we expect to continue to see measurable results that contribute to Mark's goals.

Become Our Next Case Study

Want us to boost your results like we did for Mark McGaughy from Mr. Rooter Plumbing of Waco in Waco, Texas?

Get started today by telling us your goals and get a complimentary digital marketing success roadmap tailored for your business with one of our digital marketing experts.
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