LinkedIn Marketing

Linkedin Insight Tag

What is the Linkedin Insight Tag? The LinkedIn Insight Tag, or Linkedin Pixel, is JavaScript code that enables in-depth campaign reporting and unlocks valuable insights about your visitors. You can use the LinkedIn Insight Tag to track the following: conversions tracking unlock additional insights about interacting retarget website visitor Your Linkedin Insight Tag can be found in your campaign manager under […]

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LinkedIn Marketing Services

Worry-Free LinkedIn Marketing Services Offering B2B services, but not using Linkedin? Perhaps you tried it on your own or hired a "so-called" Linkedin expert in the past to only set up your LinkedIn page? Discover proven LinkedIn Marketing services designed to get you interacting with your ideal audience to build valuable connections and a strong professional network. Digital […]

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Everything You Need to Know About Sales Funnels

People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one. You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to become a customer. Did you know that […]

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Lead Magnet

What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to exchange his/her contact information for. This transaction usually takes place in the form of providing an email address in exchange for a digital asset, such as a valuable PDF. Lead magnets are commonly targeted at cold audiences […]

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Linkedin Training

The Digital Shift Linkedin Training Program For a Linkedin training program to be effective, we need to understand two things: 1) who your ideal customer is, and what you are doing to fulfill their needs. The Digital Shift team can help you best understand these objectives through our process: Get Started Today - To be extremely useful with […]

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LinkedIn Ads Targeting Options

Linkedin Ads: Targeting Options Infographic   What to use this infographic on your website? Use the code below: <p><a href=""><img src="//" alt="Linkedin Ads Targeting Options Infographic" width="792px" border="0" /></a></p> Download the JPEG, Hiqh-Quality JPEG, PNG , High-Quality PNG or PDF version. Please include attribution to with this graphic. What are LinkedIn Advertising Targeting Options? […]

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How to Create a Business Page on Linkedin | Step-by-step

Creating a Business Page on Linkedin Have you ever wondered how to create a business page on LinkedIn? Many businesses are limiting their potential by not having a LinkedIn company page. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization. Company pages help […]

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What is LinkedIn Used For?

What is LinkedIn Used For & How Can It Benefit Me? Have you ever tried searching what is LinkedIn used for? Chances are you are not alone! LinkedIn is the world's largest professional social network, specifically designed for the business community. The website was co-founded by Reid Hoffman, Allen Blue, Jean-Luc Vaillant and Konstantin Guericke. […]

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How to Advertise on Linkedin

Learning How to Advertise on LinkedIn Have you ever wondered how to advertise on LinkedIn? While some might consider LinkedIn a smaller player when compared to other social networking websites like Facebook or Instagram, it does have its benefits. LinkedIn is a highly targeted communications and networking channel that offers marketers a fantastic opportunity to […]

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