People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one. You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to become a customer. Did you know that the average conversion rate is 2.35%? This shows that it's not
What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to exchange his/her contact information for. This transaction usually takes place in the form of providing an email address in exchange for a digital asset, such as a valuable PDF. Lead magnets are commonly targeted at cold audiences (people that don't know who you are or what you do) and can be
What are LinkedIn Advertising Targeting Options? LinkedIn advertising targeting options provide you with the unique opportunity to target over 467 million professionals. You can target anyone from an organization including CFO's, CPA's, CEO's, Marketing Managers and everything in between. If your ideal customer is on LinkedIn and works for a business you can target them. With LinkedIn advanced
Creating a Business Page on Linkedin Have you ever wondered how to create a business page on LinkedIn? Many businesses are limiting their potential by not having a LinkedIn company page. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and education. Company pages help users learn about your business, brand, and job
What is LinkedIn Used For & How Can It Benefit Me? Have you ever tried searching what is LinkedIn used for? Chances are you are not alone! LinkedIn is the world's largest professional social network, specifically designed for the business community. The website was co-founded by Reid Hoffman, Allen Blue, Jean-Luc Vaillant and Konstantin Guericke. In 2016 LinkedIn had just over 467 million
Learning How to Advertise on LinkedIn Have you ever wondered how to advertise on LinkedIn? While some might consider LinkedIn a smaller player when compared to other social networking websites like Facebook or Instagram, it does have its benefits. LinkedIn is a highly targeted communications and networking channel that offers marketers a fantastic opportunity to reach over 267 million users.