PPC Plans & Pricing
Easy to understand PPC plans with transparent pricing. If you have any questions, write, call, or chat with us! Pay-Per-Click (PPC) is a great way to get in front of customers that are specifically looking for your product and services on search engines. It is also a great way to build brand awareness using display networks such as advertising on blogs and other websites. We can help you target your desired customer and instantly drive traffic to your website without having to wait for the long-term effects of Search Engine Optimization (SEO) to take effect. We recommend having a balanced Marketing budget, but also offer our services individually if you got it covered.
PPC Plan Pricing Designed for Toronto, Ontario & The World!
Good enough to be competitive in the GTA region and Toronto, Ontario by providing affordable PPC pricing that drives measurable and scalable results.
Digital Shift PPC plans are customer orientated, and we work hard for you month-to-month since there are no long-term contracts. We earn your business every month and generate leads with our PPC service. So whether you are a strong Toronto company or a start-up in Vancouver connect with Digital Shift. Contact us to learn more. Looking for more services? We also offer complete digital marketing solutions. Contact us to learn more.
How Do You Decide On Who To Target?
Before we get started working with you, we ask that you complete an ideal customer worksheet. Understanding your target market will allow us to target your customers better, smarter, and at a lower cost. If you are only looking for a search campaign the ideal customer worksheet still helps us, but we would focus our time on keyword evaluations.
How Do You Decide What Keyword To Target?
In addition to the ideal customer information we collect from, we also conduct keyword research. Keyword Research includes collecting local and global search data and analyzing the context, search intent, and keyword competition. We will then create campaigns that are appropriate for each group of keywords. Doing this allows us to better manage quality and targeting.
Do You Do Re-Targeting (Remarketing)?
Yes. Our team will work with you to develop a customer journey to better understand how your prospects turn into customers. Digital Shift will set up your tracking code and special pixels to better target users and measure conversions and goals. Re-targeting is basically when an ad or branded message “follows” you around on the internet. For example, a customer visits your e-commerce shopping cart and a day later sees an ad to get free shipping while reading the news on another website.
Do You Create Remarketing for Search Ad Campaigns (RLSA)?
Yes, of course. This technique is used to re-target only past visitors of your website (or a specific page) that are searching in Google. For example, if a prospective customer visited your website and then starts to search for your competitor’s name in Google, we can ensure that the prospect would be able to see a specific ad from your company in Google.
How Do I Get My Monthly PPC Report?
Our customers get access to a dashboard that they can access anytime to check our how the campaigns are doing. We also send out a report at your desired frequency (usually monthly).
What Other Information Do You Need from Us Before You Can Get Started?
The more information you provide us about your current marketing mix, the better. Your information will allow us to better understand your current situation and determine the next steps to help you reach your goals. Contact us for a complimentary consultation.
What Exactly Does The Daily Investment Include?
Digital Shift’s plan are presented on total daily spend budget because this is how most pay-per-click platforms are configured. For our daily traffic plans, the majority of your investment includes advertising spend and a small portion to our management fee to conduct keyword research, plan a strategy, create ad copy, design graphics, optimize your ads, provide landing page advisory, consulting, and reporting. Our services are customer-centric and focus on client goals such as conversion, not just click through rates. Our primary objective is to work with you to get results, not just to have good looking advertising stats, but no actual conversions or leads.
What Is Your Management Fee Structure?
The management fee depends on the number of channels (Google AdWords, Facebook Ads, etc.), campaigns (Promotion of Products, Offers, etc.), and ads (different ad variations, text ads, graphics, etc.) that we manage for you.
Do You Also Offer PPC Training Instead of Monthly Management?
Yes! We offer one-on-one and team training. Our training is offered at half-day and full day rates as well as hourly training.