Be where your customers are at the right time with Search Engine Marketing. The right offers at presented at the right time will yield significant results! Work with a team that understands how to deliver real results. Whether you have run ads before or are new to Search Engine Marketing, Digital Shift® can work with you to improve your performance and sales. Search Engine Marketing, when done correctly, can reap valuable rewards and long-term profits.
PPC management, when done correctly, can reap valuable rewards. It is very likely that your prospective customers are already in their last buying stage when they click on ads shown on top of search engines. As such, it is important to be ranking for the right and relevant keywords pertaining to your business.
Proper PPC management takes time, effort, and the most effective tools available on the market. As experts in this field, Digital Shift will manage your PPC account that will help bring in more customers.
This will help you AdWords campaign PPC management services help your business achieve effective Search Engine Marketing (SEM) by managing and developing effective keyword lists, expanding value keywords, and optimizing ads through A/B testing. Campaign management gives your business an edge by constantly analyzing and improving keywords and positions. We will help your business get the right traffic. Whether you are a local, national, or e-commerce business, we can help attract the right customers.
Digital Shift has been in the digital marketing game since 2007. Our experts are Google Adwords certified and are ready to help your business prosper. It can be difficult for a first-timer to find the balance of cost and visibility. This balance helps maximize results from your PPC campaign to bring the best results. As PPC is already a valuable investment on its own, its benefits will shine through when they work together.
Our PPC Management will ensure that you will get a better understanding of your customer. Also known as customer insight, we will help you establish a customer behavior pattern. Your ad will only be charged when it is clicked. Your potential customer will be redirected to your website or an effective landing page that will prompt them to buy. Digital Shift invests in the newest and most effective technology in the market. As such, we have accurate tracking tools that give you measurable results to see how your ad is performing. Your PPC campaign will be flexible. Target locally or target globally. While it is difficult to get great leads, under our management, we can get you qualified targeting. With this type of targeting, your ads will only show if a potential customer is searching for specific keywords. Lastly, and perhaps the most important, your PPC campaign will work on all mobile devices.
Many people think that they can set their ad campaigns and forget about it, that the campaign will manage itself. Do your taxes manage themselves just because you have an accounting software? Unfortunately, this is not the case. PPC campaigns require time and consistent, constant attention. If you want to manage your own campaigns, that's great; however, consider the following benefits of having an expert manage them for you.
Doing PPC management the right way requires many resources or tools. Tools to for A/B testing, to see what landing pages have the highest conversion rates. Ad optimization tools, to choose the images, titles etc. that have the highest click through rates. Keyword research tools, to find what keywords are best for your campaigns and maximize your cost per ad and conversion rate. These tools and many more allow a campaign to be done the right way; however, all these tools cost money. Many of them will cost upwards of $100/month. At Digital Shift, we already have and use all these tools. Basically, you get access to all these resources and have an expert use them on your behalf. The best PPC management company is the one that uses the best tools.
Conversions is the game. The best PPC services are those that maximize your conversions. Conversions equal a successful AdWords campaign. If you are not getting the results you desire you may want to think about hiring an expert. Our Google AdWords services will optimize your campaigns to see the best results possible.
You probably started your own business doing something that you love, or at least are an expert in. If you started your own business because you love digital marketing, you most likely started a digital marketing company and won't need to read this. Focus on what you do well as that's what adds the most value to your business. The truth is, you may not even have the time to dedicate to first, learn how to manage PPC effectively and second, to actually manage it. Time is money! Use your time wisely. We use our time wisely focusing on helping you manage your PPC campaigns.
The goal of PPC campaigns is to increase conversions and ultimately your bottom line. Have you calculated the ROI of your self-managed paid search campaigns? If you choose our pay per click management services, you will be able to measure and track your ROI. We don't want to manage your campaigns if you see greater results managing them yourself. Due to the in-depth analytics that are available to help monitor campaigns, it is easy to identify the best way to spend your money.
Very effective ads with bad landing pages usually result in businesses paying a lot of money without getting anything in return. Did you know that having a good landing page can result in you paying less money per click? The optimization of a webpage does not just apply to SEO (Search Engine Optimization). One important factor of a good landing page is the relevance to the keyword that a particular campaign is tied to. The more relevant the page the less you pay per conversion. It is similar to qualifying leads. We can use A/B testing to compare which landing pages are most effective and result in the highest conversions. Imagine the impact to your business of having a landing page that has a 10% conversion rate versus 5%. We have experts who understand how to maximize your traffic that you are paying for.
Keyword research is absolutely crucial to any campaign's success. It is essential to identify what keywords to base your campaigns on. Choosing the wrong keywords will result with you quickly maximizing your budget with little to no results. It is important to consider the benefits of short-tailed versus long-tailed keywords. As mentioned above there are many tools to help you with keyword research; however, the best tools come with a price tag which make them unreasonable for most business owners.
The right message needs to be portrayed if you want to have a successful ad. Every word counts. We have the ability to test different content and images to find the ads with the highest click-through rates.
Are you certified in Google AdWords? Are you using the best tools to optimize your campaigns? Are you participating in Google AdWords workshops? Are you optimizing ads on Facebook? These are just a few questions you should ask yourself to see if you have the expertise to manage your own PPC. You can be assured our experts are using the best practices and always on top of the ever-evolving PPC services. Our PPC managers are some of the best!
In most cases, it is best to hire an expert. You may want to consider running your own campaigns if you are only looking to spend a minimal amount of money. Get to know what PPC management is all about. Click to find out what PPC Management Services are. Try running a few campaigns to get a feel for the process. Learning more about PPC and running a few campaigns on your own will help you determine the best route for your company. You will know whether you need professional services or not. If you are unsure if you should do it yourself, feel free to talk to one of our experts. If what you are looking to do is too small for a professional firm such as ours, we will let you know.
Our pay per click management services and Google AdWords services will help you focus on what you do best. At Digital Shift we are more than just a PPC company, we are a digital marketing agency and therefore will help you align your pay per click campaigns with your overall marketing strategy. We will focus on what we do best - that is finding you more business and enhancing your brand. Please contact us if you have any questions. Make sure you are maximizing your dollars spent on paid search campaigns!
Your account manager works with you to optimize your position and provides insights to changes in market trends, reactions from competitors and customer needs, and your overall campaign performance. We cater to your needs.
In addition to providing you with easy-to-understand reports about your PPC management, we answer any questions you may have and listen to any concerns. At Digital Shift, you can expect the following from your PPC campaign:
We break out our PPC Management services into advertising campaign spend and a management fee. There is also a 150 setup fee for our Managed PPC Service. The funds are used to collect data and to identify trends before starting the Managed PPC service with us. Contact us to learn more.