We've seen auto-suggestions create some terrible ads that lead to an increase in cost (more money for Google) and a drop in performance (less conversion for you). To stop this nonsense and take full control of your Google Ads Management, continue reading.
Why do Google Ads accounts now automatically apply ad suggestions by default? Perhaps to make more money, perhaps to help users that aren't experienced... it's probably the former.
You can stop auto-apply by manually opting-out.
When you opt-out, all your previously auto-applied ad suggestions will remain active. Don't forget you can always edit, pause, or remove previously auto-applied ad suggestions from the ads and extensions section of Google Ads.
To opt-out of auto-applying ad suggestions to standard Google Ads accounts:
That's it - now you don't have to worry about unexpected changes to your Google Ads account.