Tag: Ecommerce Funnel

lookalike audience

What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook is a new audience that is similar to your existing customer, or seed audience. This seed audience can be based on an uploaded list of existing customers, or even a Facebook pixel. A Lookalike Audience is a very effective way to reach new people who are likely to be interested in your product or service because they are similar to your existing audience. The similarity is base…

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dynamic products ads

What are Facebook Dynamic Product Ads? Facebook Dynamic Product Ads, or DPA, are new dynamic product ads that give you the ability to granularly target people with highly relevant ads at all stages of the sales funnel. These are often most effective in the middle of the funnel when your audience is in the consideration phase. During this phase, he/she is likely comparing your product against your competitors and these ads help keep your product t…

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page post engagement

What is Page Post Engagement (PPE) on Facebook? Page Post Engagement on Facebook is when people perform actions on your promoted posts or page. PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook. Page Post Engagement helps you understand your audience. It’s no secret, that PPE ads on Facebook allow you to better understand the kinds of stories and content your audience likes. Smart marketers…

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