Category: E-Commerce 1

return on advertising spend

What is ROAS? AdWords & Calculating Return On Ad Spend Return On Advertising Spend, or  ROAS, helps marketers evaluate which marketing methods are working and helps decide on future advertising strategies.  ROAS is a marketing metric that measures the efficacy of a digital marketing campaign. ROAS is influenced by overhead costs, operating expenses, profit margins, and the overall health of the business. How to Calculate ROAS? ROAS is calcula…

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dynamic products ads

What are Facebook Dynamic Product Ads? Facebook Dynamic Product Ads, or DPA, are new dynamic product ads that give you the ability to granularly target people with highly relevant ads at all stages of the sales funnel. These are often most effective in the middle of the funnel when your audience is in the consideration phase. During this phase, he/she is likely comparing your product against your competitors and these ads help keep your product t…

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Allow Customer Reorder on Your E-Commerce Website When you allow your customers to have accounts on your e-commerce website it is very easy to give them the opportunity to re-order something that they have ordered previously! This is a really important function if you have a lot of repeat customers, or you are a supplier of goods for other companies. E-commerce websites have built-in functions for customer reorder from previously ordered items in…

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Do your customers have Multiple Addresses for billing and shipping? The purpose of this article is to outline how you can allow your customers to have multiple addresses for both shipping and billing in your E-commerce site. By adding a simple extension on your current e-commerce site you give your customers the ability to organize there billing and shipping addresses any which way that they would like. Once you add the appropriate extension, in…

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E-Commerce Reporting Package Details Report Categories The standard, or “out of the box,” reports included can be broken down into the following categories. Each category has specific reports relative to its category. 1. Order Reports Order reports made easy for analysis with easy export to excel.  Sales by date – orders placed and item details Sales by product- product search, top sellers, top earners as options Sales by category – category sear…

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Setting up E-Commerce Role Based Access Controls Safeguarding your business assets is imperative and the segregation of duties can help you achieve better internal controls. This blog post further examines role based access control management from the e-commerce perspective. We will review the setup of the store manager for an e-commerce system. Review E-commerce Store Manager Setup For the purpose of this sample setup, the store manager will hav…

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