PPC Management Pricing

Transparent PPC Management Pricing For Businesses!

Easy to understand PPC Management Pricing. Whether you are in Calgary, Alberta or Toronto, Ontario we can help you! Instead of working on a percentage of ad spend we've designed our packages based on the amount of monthly PPC management work you need each month. How much does PPC management pricing cost? Pricing starts at $499 to $899 per month.

Learn More About Our PPC Management Pricing

As your business grows, you will be needing PPC Management pricing information that's transparent and easy to understand. Digital Shift provides transparent PPC Management Pricing. Your business lead generation efforts are important to us, and our certified team will work with you to target your ideal customer based on the stage of the customer journey they are in. PPC is extremely beneficial for generating extremely relevant traffic. This means that those who click on your ad are likely in their last stages of buying and are making their final decisions. Digital Shift will research what competitive keywords you should be focusing on identifying and understanding your ideal customer. A well-defined customer persona will allow our team of PPC Management experts to build your digital assets to drive relevant leads.

What's Included with All PPC Management Plans?

All Managed PPC plans include the following:

• PPC Reporting
• Ad Creation
• Landing Page Advisor
• Management Fee

Does Digital Shift Include Google AdWords?

Yes. Our services include Google Search network advertising, and Google display advertising, in-market audiences, remarketing for search ads (RLAS), remarketing for search and display, and more. Our Google Adwords campaign will be integrated nicely into your marketing mix.

Facebook?

Yes. Digital Shift will help you pinpoint your ideal customers online. We will utilize Facebook advertising to drive cold traffic to your website. Our team will segment your audience by age, sex, interests, education, and life moments. Contact us to learn more.

Other Social Channels?

Yes. Digital Shift will review your ideal customer worksheets to build customer personas and determine what channels your audiences are using. Digital Shift's trained and professional staff will also provide your business with the business intelligence to optimize your advertising campaigns. Find out why Digital Shift is different and contact us for a complimentary analysis.

Does Digital Shift Include PPC Management for Bing Ads?

Yes. Digital Shift can implement a portion of your budget to Bing Ads. Our certified professional team can help you determine what portion of your ideal customer is using other search engines and channels. Choose Digital Shift as your PPC management company and a trusted professional advisor.

Why Choose Digital Shift?

Digital Shift specializes in pay per click management services by using business intelligence and by helping your marketing make data-driven decisions. Our PPC packages are tailored to fit the needs of small to medium-sized businesses. Your business will experience fixed pay per click pricing management services. Our management fee is built right into the daily investment. There are no hidden set-up fees, and you can change or cancel your plan at any given time. See why Digital Shift is a recommended digital marketing agency for not only PPC but SEO as well.

What Do Our PPC Management Services Include?

Not all PPC Management Services are created equal. Many PPC advertising companies are using old methods. The success of your paid search campaign is dependent on effective PPC management. Whether you have run ads before or are new to PPC, we can work with you. We ensure that you are satisfied and understand the impact our services have on your paid search campaigns. Most of our clients come to us after trying to run a PPC campaign themselves. Most owners and managers are too busy with day-to-day operations. If you are in one of these positions you are required to 'wear many hats'. We can take away the frustrations of the ever changing platform and settings because we are PPC Management experts - we've been in the digital marketing game since 2007.

 Why Choose Experts For Pay Per Click Management Services?

Many people think that they can set their ad campaigns and forget about it, that the campaign will manage itself. Do your taxes manage themselves just because you have an accounting software? Unfortunately, this is not the case. PPC campaigns require time and consistent, constant attention. If you want to manage your own campaigns, that's great; however, consider the following benefits of having an expert manage them for you.

1. Tools

   Doing PPC management the right way requires many resources or tools. Tools to for A/B testing, to see what landing pages have the highest conversion rates. Ad optimization tools, to choose the images, titles etc. that have the highest click through rates. Keyword research tools, to find what keywords are best for your campaigns and maximize your cost per ad and conversion rate. These tools and many more allow a campaign to be done the right way; however, all these tools cost money. Many of them will cost upwards of $100/month. At Digital Shift, we already have and use all these tools. Basically, you get access to all these resources and have an expert use them on your behalf. The best PPC management company is the one that uses the best tools.

2. Conversions

   Conversions is the game. The best PPC services are those that maximize your conversions. Conversions equal a successful AdWords campaign. If you are not getting the results you desire you may want to think about hiring an expert. Our Google AdWords services will optimize your campaigns to see the best results possible.

3. Time

   You probably started your own business doing something that you love, or at least are an expert in. If you started your own business because you love digital marketing, you most likely started a digital marketing company and won't need to read this. Focus on what you do well as that's what adds the most value to your business. The truth is, you may not even have the time to dedicate to first, learn how to manage PPC effectively and second, to actually manage it. Time is money! Use your time wisely. We use our time wisely focusing on helping you manage your PPC campaigns.

4. Measurable Results

   The goal of PPC campaigns is to increase conversions and ultimately your bottom line. Have you calculated the ROI of your self-managed paid search campaigns? If you choose our pay per click management services, you will be able to measure and track your ROI. We don't want to manage your campaigns if you see greater results managing them yourself. Due to the in-depth analytics that are available to help monitor campaigns, it is easy to identify the best way to spend your money.

5. Effective Landing Pages

   Very effective ads with bad landing pages usually result in businesses paying a lot of money without getting anything in return. Did you know that having a good landing page can result in you paying less money per click? The optimization of a webpage does not just apply to SEO (Search Engine Optimization). One important factor of a good landing page is the relevance to the keyword that a particular campaign is tied to. The more relevant the page the less you pay per conversion. It is similar to qualifying leads. We can use A/B testing to compare which landing pages are most effective and result in the highest conversions. Imagine the impact to your business of having a landing page that has a 10% conversion rate versus 5%. We have experts who understand how to maximize your traffic that you are paying for.

6. Keyword Research

   Keyword research is absolutely crucial to any campaign's success. It is essential to identify what keywords to base your campaigns on. Choosing the wrong keywords will result with you quickly maximizing your budget with little to no results. It is important to consider the benefits of short-tailed versus long-tailed keywords. As mentioned above there are many tools to help you with keyword research; however, the best tools come with a price tag which make them unreasonable for most business owners. 

7. Ads With High Click Through Rates

   The right message needs to be portrayed if you want to have a successful ad. Every word counts. We have the ability to test different content and images to find the ads with the highest click-through rates.

8. Trained Professionals

   Are you certified in Google AdWords? Are you using the best tools to optimize your campaigns? Are you participating in Google AdWords workshops? Are you optimizing ads on Facebook? These are just a few questions you should ask yourself to see if you have the expertise to manage your own PPC. You can be assured our experts are using the best practices and always on top of the ever-evolving PPC services. Our PPC managers are some of the best!

When To Manage Your Own Pay Per Click Campaigns

In most cases, it is best to hire an expert. You may want to consider running your own campaigns if you are only looking to spend a minimal amount of money. Get to know what PPC management is all about. Click to find out what PPC Management Services are. Try running a few campaigns to get a feel for the process. Learning more about PPC and running a few campaigns on your own will help you determine the best route for your company. You will know whether you need professional services or not. If you are unsure if you should do it yourself, feel free to talk to one of our experts. If what you are looking to do is too small for a professional firm such as ours, we will let you know.

Contact Us

Our pay per click management services and Google AdWords services will help you focus on what you do best. At Digital Shift we are more than just a PPC company, we are a digital marketing agency and therefore will help you align your pay per click campaigns with your overall marketing strategy. We will focus on what we do best - that is finding you more business and enhancing your brand. Please contact us if you have any questions. Make sure you are maximizing your dollars spent on paid search campaigns!

PPC Plans & Pricing

Easy to understand PPC plans with transparent pricing. If you have any questions, write, call, or chat with us! Pay-Per-Click (PPC) is a great way to get in front of customers that are specifically looking for your product and services on search engines. It is also a great way to build brand awareness using display networks such as advertising on blogs and other websites. We can help you target your desired customer and instantly drive traffic to your website without having to wait for the long-term effects of Search Engine Optimization (SEO) to take effect. We recommend having a balanced Marketing budget, but also offer our services individually if you got it covered.

PPC Plan Pricing Designed for Toronto, Ontario & The World!

Good enough to be competitive in the GTA region and Toronto, Ontario by providing affordable PPC pricing that drives measurable and scalable results.

Digital Shift PPC plans are customer orientated, and we work hard for you month-to-month since there are no long-term contracts. We earn your business every month and generate leads with our PPC service. So whether you are a strong Toronto company or a start-up in Vancouver connect with Digital Shift. Contact us to learn more. Looking for more services? We also offer complete digital marketing solutions. Contact us to learn more.

How Do You Decide On Who To Target?

Before we get started working with you, we ask that you complete an ideal customer worksheet. Understanding your target market will allow us to target your customers better, smarter, and at a lower cost. If you are only looking for a search campaign the ideal customer worksheet still helps us, but we would focus our time on keyword evaluations.

How Do You Decide What Keyword To Target?

In addition to the ideal customer information we collect from, we also conduct keyword research. Keyword Research includes collecting local and global search data and analyzing the context, search intent, and keyword competition. We will then create campaigns that are appropriate for each group of keywords. Doing this allows us to better manage quality and targeting.

Do You Do Re-Targeting (Remarketing)?

Yes. Our team will work with you to develop a customer journey to better understand how your prospects turn into customers. Digital Shift will set up your tracking code and special pixels to better target users and measure conversions and goals. Re-targeting is basically when an ad or branded message "follows" you around on the internet. For example, a customer visits your e-commerce shopping cart and a day later sees an ad to get free shipping while reading the news on another website.

Do You Create Remarketing for Search Ad Campaigns (RLSA)?

Yes, of course. This technique is used to re-target only past visitors of your website (or a specific page) that are searching in Google. For example, if a prospective customer visited your website and then starts to search for your competitor's name in Google, we can ensure that the prospect would be able to see a specific ad from your company in Google.

How Do I Get My Monthly PPC Report?

Our customers get access to a dashboard that they can access anytime to check our how the campaigns are doing. We also send out a report at your desired frequency (usually monthly).

What Other Information Do You Need from Us Before You Can Get Started?

The more information you provide us about your current marketing mix, the better. Your information will allow us to better understand your current situation and determine the next steps to help you reach your goals. Contact us for a complimentary consultation.

What Exactly Does The Daily Investment Include?

Digital Shift's plan are presented on total daily spend budget because this is how most pay-per-click platforms are configured. For our daily traffic plans, the majority of your investment includes advertising spend and a small portion to our management fee to conduct keyword research, plan a strategy, create ad copy, design graphics, optimize your ads, provide landing page advisory, consulting, and reporting. Our services are customer-centric and focus on client goals such as conversion, not just click through rates. Our primary objective is to work with you to get results, not just to have good looking advertising stats, but no actual conversions or leads.

What Is Your Management Fee Structure?

The management fee depends on the number of channels (Google AdWords, Facebook Ads, etc.), campaigns (Promotion of Products, Offers, etc.), and ads (different ad variations, text ads, graphics, etc.) that we manage for you.

Do You Also Offer PPC Training Instead of Monthly Management?

Yes! We offer one-on-one and team training. Our training is offered at half-day and full day rates as well as hourly training.

My Business Needs A Different Plan!