Tag: Top of Funnel

lead magnet

What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to exchange his/her contact information for. This transaction usually takes place in the form of providing an email address in exchange for a digital asset, such as a valuable PDF. Lead magnets are commonly targeted at cold audiences (people that don’t know who you are or what you do) and can be found at the top of your sales funnel (the start o…

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lookalike audience

What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook is a new audience that is similar to your existing customer, or seed audience. This seed audience can be based on an uploaded list of existing customers, or even a Facebook pixel. A Lookalike Audience is a very effective way to reach new people who are likely to be interested in your product or service because they are similar to your existing audience. The similarity is base…

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page post engagement

What is Page Post Engagement (PPE) on Facebook? Page Post Engagement on Facebook is when people perform actions on your promoted posts or page. PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook. Page Post Engagement helps you understand your audience. It’s no secret, that PPE ads on Facebook allow you to better understand the kinds of stories and content your audience likes. Smart marketers…

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