Local SEO

Top 20 Questions to Ask Before Investing in a Franchise So you want to invest in a franchise. You've done your research and looked into what type of franchise you're interested in running, and perhaps you've even connected with a franchisor in your area. Before your initial meeting, it's important to ensure you're prepared by […]

Done-For-You Google My Business Management Have complete peace of mind that your Google My Business profile is active and up-to-date without spammy suggestions from online trolls (or competitors) trying to hurt your Google local rankings and get your business listing removed from Google Maps. From business listing management, Google posts, and replying to your reviews […]

It’s a big job to create an SEO strategy, but it’s even more significant when you have more than one location or franchise. It’s up to you to create an effective local SEO strategy for your business - as well as all of those business locations that you have.   That’s where a lot of […]

What is the Proximity to Searcher Factor? Simply put, proximity to searcher is the closeness of the searcher's address to the point of search. In Google, the results would appear in the Google Maps results, and the business results would be sorted by proximity to the searcher's physical location. This Searcher-to-Business Distance answers one question […]

What is a Citation? A citation is a reference to your business on the internet. A local citation can be complete or a partial references to your name, address, phone number, and website (NAP+W) online. The most common type of (structured) citation is a business directory listing. What is a Structured Citation? A reference to your […]

Here's the information that you'll need to start with local SEO. Location - This is just the name of your location or the area you service - usually the city name Business Name - This is the full official business name that is to be used to citations, directories and local SEO Address - The […]

Some people say trying to manage SEO for franchises is like trying to herd cats. It's a frustrating experience, full of  "No, don't do that!" and "Oh, come on!". The main issue with SEO for franchises is the complexity added with the more locations and personalities you add into the equation. But it can be done successfully... […]

Looking for Guidelines on How to Represent Your Business on Google? Service-area businesses—are defined as businesses that serve customers at their locations—should have one page for the central office OR location and designate a service area from that point. Service-area businesses can't list a "virtual" office unless that office is staffed during business hours. According to GMB support, one […]

How can Digital Shift help grow your business? This is the first question we ask our clients. The team at Digital Shift takes the time to understand your strategic business needs, and from there, identify the appropriate solution. Our diverse experience in SEO, PPC, social media management, and other related services has allowed us to […]

What is a Directory? In terms of digital marketing, a directory or more specifically a business directory is an online listing of businesses. The listings provide information about specific businesses such as the name, address, contact information, associations, and the services and products offered. These businesses are usually categorized, by location, activity, or size. It is […]

How To Add Your Business to TomTom TomTom creates GPS units and if you want to ensure your business can easily be found on their devices follow these steps: Step 1: Navigate to mycompany.places.tomtom.com   You will be directed to TomTom's company directory addtion page. Select "Single company?" or "Multiple branches?" according to your businesses structure. Step 2: Create Account […]