Some people say trying to manage SEO for franchises is like trying to herd cats. It's a frustrating experience, full of "No, don't do that!" and "Oh, come on!". The main issue with SEO for franchises is the complexity added with the more locations and personalities you add into the equation. But it can be done successfully... we promise. To prove this, today we're going to list the
Local SEO
Guidelines for Representing Your Business on Google
Looking for Guidelines on How to Represent Your Business on Google? Service-area businesses—are defined as businesses that serve customers at their locations—should have one page for the central office OR location and designate a service area from that point. Service-area businesses can't list a "virtual" office unless that office is staffed during business hours. According to GMB support, one
Digital Shift Featured on Clutch!
How can Digital Shift help grow your business? This is the first question we ask our clients. The team at Digital Shift takes the time to understand your strategic business needs, and from there, identify the appropriate solution. Our diverse experience in SEO, PPC, social media management, and other related services has allowed us to deliver successful campaigns in a highly competitive marketing
Directory
What is a Directory? In terms of digital marketing, a directory or more specifically a business directory is an online listing of businesses. The listings provide information about specific businesses such as the name, address, contact information, associations, and the services and products offered. These businesses are usually categorized, by location, activity, or size. It is important that
Proximity to Searcher
What is the Proximity to Searcher Factor? Simply put, proximity to searcher is the closeness of the searcher's address to the point of search. In Google, the results would appear in the Google Maps results, and the business results would be sorted by proximity to the searcher's physical location. This Searcher-to-Business Distance answers one question primary question: Which businesses are
Local Citation for Local SEO
What is a Citation? A citation is a reference to your business on the internet. Most commonly include business name, address, phone number, and website link. What is a Structured Citation? A reference to your business name, address, phone number, and link in a business directory listing websites such as yelp.ca, yellowpages.ca, and profile.ca. What is an Unstructured Citation? A reference to
How to: Add a Business to Show Me Local
Step-By-Step Guide to Add a Business to Show Me Local Show Me Local is a multi-national directory that groups businesses by industry and region. Show Me Local is available in Canada, Australia, the United Kingdom, and the United States. This step-by-step guide will show you how to list your business on the Canadian version of Show Me Local. Step 1: Go to Show Me Local When you
How To Add A Business to Profile Canada
Step-by-step Guide to Add A Business to Profile Canada Profile Canada is an online directory for Canadian Businesses. This guide will show you step-by-step how to list your business on Profile Canada. Step 1: Go to ProfileCanada The home page of Profile Canada is fairly standard. Along the top and to the right you will see the option to "Add A Business". Select this option to move to
How to: Advertise on Canada411.ca
Step-by-step Guide to Advertise on Canada411.ca Canada411.ca is a Canadian based online directory. Users can find and save businesses, and use a reverse phone number lookup to identify missed calls. Adding your business to Canada411 and other directories can help you gain more presence online, and opens you to a new customer base. Follow our step-by-step guide to get your business listed on
How To: Submit Your Business to 2FindLocal
Step-by-step Instructions to Submit Your Business to 2FindLocal 2FindLocal is an online directory that focuses on small businesses. 2FindLocal is available in Canada, USA, the UK, and Australia, and groups businesses by region or city. Follow our step-by-step guide to Submit your Business to 2FindLocal-Canada. Step 1: Go to 2FindLocal You will see a home page similar to the one shown above.