SEO

What is Generative Experience Optimization (GEO)? Generative Experience Optimization (GEO) is an emerging field of research and practice focused on optimizing content for visibility and effectiveness in AI-powered search experiences and generative engines. Some key aspects of GEO include: It extends traditional search engine optimization (SEO) principles to account for how generative AI systems process […]

Is Marketing During a Recession Worth It? Over the course of the past few years, businesses of all types, sizes and descriptions have been forced to navigate uncharted waters as we make our way through a rapidly-changing, global economic downturn. Many business owners are looking for ways to cut costs in order to weather the […]

How To Write Meta Titles With The Most Value Creating great content for any website requires a lot of considerations, the least of which is the meta description that readers in your audience will see when they find your webpage in online search results. After your meta title, the meta description is the second thing […]

How Does Blogging Help SEO? 7 Major Benefits of Keeping An Active Blog As a business owner, you already know how important search engine optimization, or SEO, is for the success of your business. Boosting your online presence is integral to standing out from your competitors, but there’s no single way to do this. An […]

The Risks of Cheap SEO Services As most business owners know, search engine optimization is a key part of your digital marketing strategy. It helps get your content ranking on Google's first page, where it can be seen by your target audience in organic search results. Without SEO, your website and digital content has no […]

If you have a business, you have a website — and if you have a business website, you've probably heard of SEO. But when you try to find out what an SEO agency does, exactly, and whether you actually need to hire one, all you get is a lot of buzzwords like "conversion rate optimization."  […]

SEO vs. PPC vs. Social Media:  Which is Better? If you're a business owner, then you know how important marketing is. You've probably heard of SEO and PPC, and are likely already using a social media account to try to bolster your business. But all too often, we hear from entrepreneurs who are not getting […]

What is Guest Blogging? Guest blogging is a content marketing strategy that consists of someone writing and publishing a blog post on a third party blog to promote themselves, their business or brand. Websites agree to guest blogging especially when the topic or content ads value to their audience. This is usually achieved by going […]

On-Site Optimization Services Have confidence knowing that your website is setup in a way that search engines can easily understand your business. Enhance your website and content for both search engines and potential customers to drive more traffic, increase search engine visibility, and generate more sales. Digital Shift's on-site search engine optimization services enables Google […]

When dealing with SEO, there are two directions that most businesses can take and that’s whether to do in-house or outsource it to another company to deal with.   During these turbulent times of the outbreak of COVID-19, the pandemic has affected a lot more than just our health. Businesses have suffered huge losses and […]

Achieving a high level of traffic is essential to any business with an online presence. The more people that you can bring to your site, the more chance you will have of generating sales.    But if you’re not attracting many visitors to your website, what can you do?   There are several strategies that […]

Are you struggling to get the leads you need? Whether you have a brick and mortar store or you are selling exclusively online, everyone has to remain competitive to get customers. A sound and sturdy approach for generating leads online is essential but can be difficult to find. But -  you’re in luck! Here, we’ve […]