Social Media

SEO vs. PPC vs. Social Media: The Ultimate Guide

SEO vs. PPC vs. Social Media:  Which is Better? If you're a business owner, then you know how important marketing is. You've probably heard of SEO and PPC, and are likely already using a social media account to try to bolster your business. But all too often, we hear from entrepreneurs who are not getting […]

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Facebook Boosted Post vs. Ad: What's the Difference?

There are 1.62 billion daily active users on Facebook. That means everyone, from your grandmother to your nephew, is using the social media platform. What does this statistic mean for business owners? It tells us that our customers are on social media, specifically Facebook. And if your customers are there, so should your business. Maintaining […]

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Benefits of Social Media Marketing for Service Businesses

What are the Top Benefits of Social Media Marketing? Whether you personally use social media is up to you. However, if you are a service business or franchise, you should be using social media marketing in your digital marketing campaigns. Check out our blog about social media for franchises here. With so many different platforms, […]

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Social Card

What is a Social Card? Social Cards are visible on social media networks and are the combined results of using: Your social media post update, plus the use of an existing: Social media link post image (usually 1200x628 because it works best on post channels), Along with an attention-getting title (from the social metadata,  25 characters […]

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Top 10 Social Media Tasks You Should Do Daily

With more than 2.2 billion monthly Facebook users, it's no big surprise why every business now utilizes social media to market its brand. Social media marketing aids in SEO goals, improving reputation and brand recognition, and it allows you to connect with your customers. But understanding how it works and doing the marketing are two different […]

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Top 10 Reasons Why Social Media Marketing for Franchises is a Must

If you own a franchise and you have not stepped into digital marketing, it's time you do. Social media marketing for franchises is necessary to make your business thrive. You need the help of social media to take your franchise to the next level and reach the widest possible audience. Let's get into the 10 […]

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What is a Podcast? The term Podcast (A blend of "iPod" and "Broadcast") refers to an audio show, similar to a radio show. These audio shows are typically spread out in series and downloaded through the internet. The user who downloaded the podcast can on any device with a media player. Podcasts can be made by absolutely […]

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How to Generate (and Convert) Leads with Social Selling

Social Selling: Generate and Convert More Leads When mastered, using social selling to generate and convert leads can be the most powerful tool in your arsenal. Read on for how to make the most of social. Social Selling is the future of sales. With the rise of the internet and social media, consumers have more […]

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Social Media Packages

Social Media Packages & Social Media Management Pricing Digital Shift offers customizable social media packages for your business. Social Media Package Details 1.    Digital Shift will Develop or optimize your social media profile. Our team will create a cover image, social media profile image, as well as a short and long description to help prospects […]

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Amplification Rate

Before we Start There are three important numbers to effectively measure your social media campaigns and reach your business objectives; Amplification rate, Conversation rate, and Applause rate. Social media is a significant tool we use in each of the marketing stages. We use it to create awareness, let people know our brand exists. We use it to […]

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Social Media Management Pricing

Our Social Media Management Pricing Our social media management pricing starts at $1,000/month. Contact us to tell us about your ideas and we can create a plan that meets your needs. We design custom social media packages that work with your business goals. Check out our top-rated social media packages for additional full-service social media management […]

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Learn What Advertising On Pinterest Is All About!

What Advertising On Pinterest Looks Like & How to Use Pinterest Promoted Pins First, you will need to have a Pinterest Business Account before you can start advertising on Pinterest. If you don't know how to create an account, follow our guide by clicking this link. The rest of this walkthrough assumes that you have […]

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