Website Analytics Resources

What are the Benefits of Filters in Google Analytics? Flexible way to modify data within each view Ability to include data Ability to exclude data Ability to change data Filters transform raw data to provide data that is appropriate to a business's needs. Most businesses only want to track data from customers and potential customers, […]

The Two Types of Data: Dimensions and Metrics Dimensions: Characteristics of users, their sessions and actions. Metrics: Quantitative measurements of users, their sessions and actions. All reports contain both types of data. The image above is an example of these two types of data. Device Category is the dimension being measured, highlighted in red is […]

Match Types in Google Analytics Match types help you better manage data and track actions. The follow match types are available in Google Analytics: Regular Expression Match: Capture special constant within a URL such as its or trailing parameters that may be coming from different domains or sub-domains.: Capture identical character strings such as User […]

Clicks Vs. Sessions in Google Analytics Clicks are in your AdWords report. Sessions are in your Audience reports. Clicks in your reports indicate how many times your advertisements were clicked. Sessions indicate the number of unique sessions done by your users. A user may click your ad many times. When one user clicks on one […]

Multiple Channel Funnel (MCF) in Google Anayltics The MCF shows how your marketing channels such as your sources of traffic work together to create sales or conversions. It shows you the path the consumer takes to get to the transaction. You will be able to explore which channels and keywords tend to initiate a sales […]

UTM Tracking Code in Google Analytics UTM Tracking Code is a code structure that attaches to a custom URL to track a source, medium, or campaign name. These parameters are added to the URL in order to help your business track performance of campaigns in google analytic reports. For example, they allow you can use manual […]

What Are Views in Google Analytics? A reporting view is where you can access reports and analysis tools. You can set up multiple views on one property to segment your data. When a new view is created, you are segmenting your data. For example, you can create a view to filter out your internal traffic […]