Reputation Management Tools How’s your reputation online? With most of your time being occupied by doing what you do best and monitoring your social media platforms, it will be difficult to allocate more time to see what people are saying about you. Online reputation management can easily take up a good chunk of your day, if not your entire day if you don’t have a helping hand. That’s why we are
What Do We Recommend For PPC Tools? Advertisers pay a small fee every time their ad is clicked. This is called Pay-Per-Click (PPC) advertising. One of the most popular forms of PPC is search engine advertising where marketers bid for an ad placement. By searching a relevant keyword, your site may or may not show at the top spot on Google. If PPC is done correctly, the fee should be trivial as the
What Is A Backlink? Also known as Inbound links (IBL's), backlinks are links that lead to your website and are important parameters that help rank your website on Google. The more backlinks you have, the more your popularity will soar as Google gives more credit to websites that have a solid number of backlinks. However, search engines will also check for quality. What determines quality? When
Local SEO Resources: Guidelines for representing your business on Google Service-area businesses on Google Should You Add City to Your Business Name at Google My Business?
Customer Relationship Management (CRM) refers to practices, technologies, and strategies that companies use to analyze customer behavior with the ultimate goal of improving and sustaining positive relationships with their customers and driving sales. CRM relies heavily on data to see what areas your business can build upon. Capsule Capsule is a great tool for people who are new to CRM software.
Video Marketing Tools 101 You probably already know that YouTube is the second largest search engine in the world, but did you know that video traffic is projected to account for 80% of world's internet traffic by 2019? As video marketing is becoming increasingly popular, now is a good time to start thinking about implementing videos into your marketing campaigns. If you're ready to make some
Can Email Marketing Really Help? If you are thinking that email marketing has gone the way of the dinosaurs, think again! It’s like your hundred-year-old neighbor across the street who walks five kilometers a day and has a lawn you can eat dinner off of; he still gets the job done, and does a great job. If done right, email marketing tools are a great way to reach your target audience. Look at
How to Properly Utilize Social Media For Your Business Regardless of what social media platform you’re using to promote your business, it can be difficult to pinpoint what kind of ad you want to create with what message. As ad promotions and ideas are forever an endless pit, below are some common ad types that small businesses are using nowadays to get their voice out there. Social Media
How Do You Track Phone Calls Coming From Your Website? As a business owner, you allocate your budget into many different digital marketing tools such as social media ads and search engine optimization. Now the fruits of your labor are coming in the form of phone calls and soon you see an increase in revenue. As your business grows, you not only want the best marketing tool but also great
Can Your Target Market Find your Business Online? When your target market searches the name of your business in Google they find it, right? Well, let's hope they know the name of your business! Following what you learn in this article will help your target market find your website, even if they don’t directly search for it! If you have followed our on-page SEO techniques, you have probably