Advertising on Facebook - Page 2

What does Cost per Page Like mean? Cost per Page Like is the average advertising cost received for each "like" received on a social media page as a result of interacting with an ad. This metric tells you how much you spend to receive a like on pages you are tracking on social media platform […]

Facebook Ad Placements Guide When advertising on Facebook, your ads will appear slightly different depending on where they appear. You can modify your ads, so they appear differently in the mobile news feed, desktop news feed, right-hand column, as well as on Instagram. The purpose of this blog is to provide you with a step […]

What is Post Engagement? Post Engagements are the number of times people have engaged with anything posted on your Facebook Page. Engagements can be anything from likes, to comments, to shares. Engagements are very important for any business using Facebook. They show how many people are connecting with your brand and how they are actually […]

What is Reach on Facebook? Reach is the number of people your posts have reached, plus any likes, comments, or shares. There are three types of reach on Facebook; Organic, Paid, and Total Reach. Organic is the total number of unique people who were shown your post via unpaid distribution. Paid Reach is just as it […]

What Are Page Likes? Page Likes are the number of times someone "likes" your content on Facebook. Liking something on Facebook is an easy way to let your followers know you enjoy some content without actually leaving a comment or sharing the post on your timeline. You can like any form of content from images […]

What are Facebook Page Views? Facebook Page Views help you identify how many people are visiting your page, and what sections specifically they are looking at. When managing your Facebook business page, you can find information about page views under the insights section. The page views sections shows data regarding individuals who visit your Facebook page. […]

What is the Facebook Audience Network or F.A.N? The Facebook Audience Network is a new way for advertisers to extend their brand campaigns off facebook, into other mobile applications, mobile websites, instant articles, and videos using the same targeting data. Identical targeting, measurement, and delivery steps are taken to ensure each ad on the Audience Network helps […]

What is a Customer Persona? A customer persona is a semi-fictional representation of your ideal customer from your target market based on data from your existing clientele and new market research. When creating your persona, you must consider demographics, behavioral patterns, motivations, and goals of your ideal target customer. Customer Personas are similar to the police wanted […]

What is a Cost Per Lead (CPL)? Cost Per Lead is an online advertising pricing model where advertisers pay for an explicit action from their target customer. This action could be anything from signing up, to providing an email address. The Cost Per Lead formula is as follows Cost per Lead = Cost of Generating […]

Facebook Targeting Options FaceBook Targeting is a great tool to ensure your message is being delivered to your audience. While it isn’t perfect, there are many tips and tricks to help ensure that your ads are shown only to those who would be interested in your product or service. With Facebook business advertising being an […]

Reach Your Audience In Seconds Ever wonder why Facebook asks for your personal information such as your hobbies, interests, relationship status, location, age, and anything else you decide to put in your profile? It's all to help advertisers be more effective at narrowing their target audience. By creating an effective Facebook Ad, you will see […]

The All-In-One Facebook Business Manager This step-by-step guide will teach you how to create a Facebook Business Manager account. Businesses can securely share and control a variety of assets on Facebook without venturing into personal territory. From client ad accounts and pages to controlling what your coworkers can see about you, Facebook's Business Manager has […]