Advertising on Facebook

How Much Do Facebook Ads Cost [Answered] Did you know that Facebook is one of the most visited websites? The site boasts a whopping 2.2 billion monthly and close to 1.5 billion daily active users, a trend that is expected to keep growing over the years. With such huge traffic, it’s safe to say that this […]

Steps to Add Admin to Facebook Page Start the setup from business.facebook.com and select the company you want to work on. If you are doing this via Meta Business manager, here are the steps to add a business manager to your Facebook account. Step 1 From business.facebook.com click on the menu icon and select  "business settings." Step 2 […]

6 Steps to Integrate Facebook Lead with Your CRM Go to your facebook page and follow these steps: Click publishing tools Select Leads Setup Start typing the name of your CRM - in this example, we are using MailChimp Select your lead ads form Select your destination/list - this is where leads will be imported […]

Are You posting to multiple Facebook Locations? If you have locations configured and have multiple locations (previously called children accounts) under your main account (parent account) you can automatically cross-post content to all of your locations at once. You have the following options to show posts from your main account on your location pages: Always […]

What is the New Organic Reach Measurement on Facebook? The Organic Reach Measurement is the number of people who had any posts from your Page enter their screen from organic reach only. The new measurement is reported similarly to paid posts is that it is easier to distinguish between organic and paid reach. To get […]

What is the Most Popular Facebook Ad Size? The most popular facebook ad size is 1200 x 628 pixels. The image cannot contain more than 20% text. One exception is if the image (or photograph) contains a product or object that has text on it naturally. The 1200 x 628 recommended facebook ad size will […]

People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one. You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to become a customer. Did you know that […]

What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to exchange his/her contact information for. This transaction usually takes place in the form of providing an email address in exchange for a digital asset, such as a valuable PDF. Lead magnets are commonly targeted at cold audiences […]

What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook is a new audience that is similar to your existing customer, or seed audience. This seed audience can be based on an uploaded list of existing customers, or even a Facebook pixel. A Lookalike Audience is a very effective way to reach new people who are likely […]

What are Facebook Dynamic Product Ads? Facebook Dynamic Product Ads, or DPA, are new dynamic product ads that give you the ability to granularly target people with highly relevant ads at all stages of the sales funnel. These are often most effective in the middle of the funnel when your audience is in the consideration phase. During […]

What is Page Post Engagement (PPE) on Facebook? Page Post Engagement on Facebook is when people perform actions on your promoted posts or page. PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook. Page Post Engagement helps you understand your audience. It's no secret, that PPE ads on Facebook allow you […]

What does Cost per Website Conversion mean? Cost per Website Conversion is the average cost of conversions in the form of visitors performing a form of conversation on a website as a result of clicking on an ad. This metric tells you how much money you are spending per conversion achieved from specific ads or entire campaigns. […]