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Google AdWords

Topic Targeting

March 28, 2017 by Sean L

What is Topic Targeting? Topic Targeting allows you to place AdWords Advertisements on website pages relating to those topics. There is no limit to the topics, they could be anything from agriculture to computer programming, to sports, or something completely different. Topic targeting ads are only eligible to appear in the Display Network with related content. Since web pages are constantly

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Filed Under: Google AdWords

Negative Keywords

December 9, 2016 by Sean L

Negative Keywords

What are Negative Keywords? Negative Keywords are keywords that prevent your ads from being displayed when certain words or phrases are searched. It helps you communicate with search engines, telling them to eliminate specific search queries to avoid confusion and misrepresentation. For example, your business provides digital marketing services. You would include negative keywords such as jobs,

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Filed Under: Google AdWords

Smart Lists for Remarketing in Google Analytics

December 9, 2016 by Sean L

Smart Lists for Remarketing in Google Analytics

What are Smart Lists? Smart Lists are a simple form of remarketing used by Google to reach those customers who have visited your website but did not convert. More specifically, Smart Lists are generated using advanced algorithms based on data collected in Google Analytics. These Google Analytics remarketing lists account for different variables including but not limited to visit duration, page

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Filed Under: Google AdWords, Google Analytics

Managed Placement Targeting

November 19, 2016 by Sean L

Managed Placement Targeting

What is Managed Placement Targeting? Managed Placement Targeting,  otherwise known as Placement Targeting, is a targeting method used in Google AdWords where you can specifically select particular websites, videos, and apps, apart of the Google Display Network where you want your advertisement to appear. Unlike automatic placements, where your ads are placed on different sites automatically for

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Filed Under: Google AdWords

Behavioural Targeting

December 1, 2017 by Sean L

Behavioural Targeting

What Is Behavioural Targeting? Behavioural targeting is a technique used by online marketers and advertisers to increase the effectiveness of their campaigns. Behavioural targeting uses information collected from the target customers web browser behavior to customize the types of advertisements they receive. Behavioural targeting can be divided into onsite behavioural targeting or network

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Filed Under: Google AdWords

Keyword Targeting

November 19, 2016 by Sean L

Keyword Targeting

What Is Keyword Targeting? Keyword Targeting is the process of selecting certain words or phrases relevant to the product or service on your website and ad copy. Finding the best keywords can help you achieve top ranking in search engine results pages and help your business get in front of your desired audience when it is most relevant to their needs. Therefore, thorough research is crucial to

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Filed Under: Google AdWords

Google Search Network

October 23, 2016 by Sean L

What is the Google Search Network? The Google Search Network is one of Google's main advertising networks. Companies often utilize the Google Search Network for AdWords campaigns showing different advertisements across the network. The Network consists of search-related websites and applications where your specific advertisement can appear. Examples include Google Partners such as Google Search,

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Filed Under: Google AdWords

Converted Clicks and Adwords Conversion Tracking

October 23, 2016 by Sean L

Converted Clicks and Adwords Conversion Tracking

What are Converted Clicks? When using Google AdWords, there are two main ways to measure conversion: converted clicks and conversions. Conversions are the total number of conversion actions or total sales plus unique leads. Converted clicks are the number of clicks that lead to one or more conversions. This metric is useful when you are interested in seeing clicks that generate one or more leads

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Filed Under: Google AdWords

Google Display Network

October 28, 2016 by Sean L

What is the Google Display Network (GDN)? The Google Display Network is one of Google's main advertising networks (Google Search Network is the other). The Network allows you to connect with customers browsing Google websites like Google Finance, Gmail blogger, YouTube, as well as other partner sites, mobile websites, and applications. The Google Display Network site list spans over two

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Filed Under: Google AdWords

Customer Personas

November 1, 2016 by Sean L

What is a Customer Persona? A customer persona is a semi-fictional representation of your ideal customer from your target market based on data from your existing clientele and new market research. When creating your persona, you must consider demographics, behavioral patterns, motivations, and goals of your ideal target customer. Customer Personas are similar to the police wanted posters, the

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Filed Under: Advertising on Facebook, Google AdWords

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