What are ValueTrack Parameters? ValueTrack parameters are a type of URL parameter you can add to your ads’ landing page URLs. ValueTrack parameters help collect additional information about the source of your ad clicks. ValueTrack parameters are a standard part of the "parameter report." This allows you to better associate parameters with Google AdWords conversions. ValueTrack
Google AdWords
What is ROAS?
What is ROAS? AdWords & Calculating Return On Ad Spend Return On Advertising Spend, or ROAS, helps marketers evaluate which marketing methods are working and helps decide on future advertising strategies. ROAS is a marketing metric that measures the efficacy of a digital marketing campaign. ROAS is influenced by overhead costs, operating expenses, profit margins, and the overall health
What is Direct Response Marketing
Direct Response Marketing Explained! Direct response marketing facilitates the delivery of a call to action and outcome via an online interaction for immediate customer feedback and response. Successful direct response marketing campaigns require clear goal statements that achieve anticipated sales. The main benefit of direct response marketing is that it allows digital marketers to better
Search Impression Share
What is Search Impression Share? Search Impression Share is this metric found by dividing the number of impressions received on the Search Network divided by the total estimated number of impressions you were eligible to receive. Search Impression Share is a great indicator of the strength of your keyword set in Google AdWords. Having a very high Impression Share for both Exact Match and
Display Impression Share
What is Display Impression Share? Display Impression Share is calculated by dividing the number of impressions received on the Display Network divided by the total estimated number of impressions you were eligible to receive. The higher the impression share the better. Display Impression Share can show you how effective our targeting is on the Google Display Network. A low impression share
Landing Page Options
Subdomain vs Subdirectory vs Microsite Landing Page Options When working with a PPC management company, you have several landing page setup options: to create a separate microsite/landing page such as a subdomain (promo.yourdomain.com); to have the landing page part of your website as a subdirectory/page such as yourdomain.com/lp/promo, or; to set up a microsite on an
Destination URL Auto-tagging
What is Destination URL Auto-Tagging? Destination URL Auto-agging is a feature that allows you to automatically create custom URLs to help track offline conversions and report on your ad performance using website tracking programs like Google Analytics. In order for Google Analytics to display information about your AdWords keywords and costs, you must either enable auto-tagging or manually tag
Topic Targeting
What is Topic Targeting? Topic Targeting allows you to place AdWords Advertisements on website pages relating to those topics. There is no limit to the topics, they could be anything from agriculture to computer programming, to sports, or something completely different. Topic targeting ads are only eligible to appear in the Display Network with related content. Since web pages are constantly
Negative Keywords
What are Negative Keywords? Negative Keywords are keywords that prevent your ads from being displayed when certain words or phrases are searched. It helps you communicate with search engines, telling them to eliminate specific search queries to avoid confusion and misrepresentation. For example, your business provides digital marketing services. You would include negative keywords such as jobs,
Smart Lists for Remarketing in Google Analytics
What are Smart Lists? Smart Lists are a simple form of remarketing used by Google to reach those customers who have visited your website but did not convert. More specifically, Smart Lists are generated using advanced algorithms based on data collected in Google Analytics. These Google Analytics remarketing lists account for different variables including but not limited to visit duration, page