Resources - Page 4

Customer Relationship Management (CRM) refers to practices, technologies, and strategies that companies use to analyze customer behaviour with the ultimate goal of improving and sustaining positive relationships with their customers and driving sales. CRM relies heavily on data to see what areas your business can build upon. Capsule Capsule is a great tool for people who […]

Video Marketing Tools 101 You probably already know that YouTube is the second largest search engine in the world, but did you know that video traffic is projected to account for 80% of world's internet traffic by 2019? As video marketing is becoming increasingly popular, now is a good time to start thinking about implementing […]

Can Email Marketing Really Help? If you are thinking that email marketing has gone the way of the dinosaurs, think again! It’s like your hundred-year-old neighbor across the street who walks five kilometers a day and has a lawn you can eat dinner off of; he still gets the job done, and does a great […]

How to Properly Utilize Social Media For Your Business Regardless of what social media platform you’re using to promote your business, it can be difficult to pinpoint what kind of ad you want to create with what message. As ad promotions and ideas are forever an endless pit, below are some common ad types that […]

How Do You Track Phone Calls Coming From Your Website? As a business owner, you allocate your budget into many different digital marketing tools such as social media ads and search engine optimization. Now the fruits of your labor are coming in the form of phone calls and soon you see an increase in revenue. As […]

Can Your Target Market Find your Business Online? When your target market searches the name of your business in Google they find it, right? Well, let's hope they know the name of your business! Following what you learn in this article will help your target market find your website, even if they don’t directly search […]

The 6 Weapons You Need For Digital Marketing Why Do You Need Keyword Research Tools? What are your customers typing in Google search engine? As a business owner, you will always want to know what your customers are searching for. If they type in “restaurant Edmonton”, will your company be listed first? If not, what […]

Ethically Spy on Your Competitors Using These Competitor Research Tools! Chances are that you are not the only business in your industry. In this day and age, it is close to impossible not to have any competitors targeting the same customers you are. Now you are probably wondering how I can achieve a competitive edge […]

Guide To An Effective Landing Page Are you running paid, targeted ads online just to have people click them and quickly leave your landing page? Does your bounce rate reflect this? If done correctly, landing pages can be your most effective salesman. The best thing about it, you can track the costs, benefits and conversion […]

Friend Request: Facebook Ads Facebook is without a doubt the biggest social media platform. Whether your target audience is college students or CEO’s, it’s likely that they are using Facebook on a daily basis. While your target audience pool is endless, you must be smart about your ads. By creating optimized Facebook ads and targeting […]

Essential Screen Recording Tools You Absolutely Need Video marketing is a crucial component to digital marketing as it helps to improve open rates and click-through rates. To make an effective video, you will need credible equipment or software, or both to ensure great quality. Screen recording can be very useful when making video tutorials, demonstrating […]

Social Media Accounts Unraveled Before identifying what social media platforms are right for your business, it is important to know what aspects of each platform you can use to your advantage to ensure you present the best possible digital advertisement. Also, who is your target audience? Which platform are they most active on? With this […]