Archives: Digital Marketing Terms 15

customer personas

What is a Customer Persona? A customer persona is a semi-fictional representation of your ideal customer from your target market based on data from your existing clientele and new market research. When creating your persona, you must consider demographics, behavioral patterns, motivations, and goals of your ideal target customer. Customer Personas are similar to the police wanted posters, the more detailed your statement, the better off you will…

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churn rate

What is Churn Rate? Churn Rate is the number of customers that have left your service or business over a given period. The customers have essentially had ‘churned’ down your business. Churn Rate can be calculated in regards to a number of customers lost, percentage of customers lost, the value of recurring business lost, and percentage of recurring value lost. For example, when calculating churn as a percentage of customers lost you divide the nu…

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What Are Search Engine Results Pages or SERPS? Search Engine Results Pages or SERPS are results that appear on web pages of search engines such as Google and Bing. These results come directly from the search queries entered into each particular search engine. Each SERPS is different, regardless of if the search entered is the same or uses the same keywords. Search engines use factors such as the user’s social settings, physical location, browsing…

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cost per lead

What is a Cost Per Lead (CPL)? Cost Per Lead is an online advertising pricing model where advertisers pay for an explicit action from their target customer. This action could be anything from signing up, to providing an email address. The Cost Per Lead formula is as follows Cost per Lead = Cost of Generating Leads / Total Leads Acquired Example: Consider your company spent $1,000 on your pay-per-click (PPC) campaign and 10 users convert to leads:…

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outbound links

What are Outbound Links? Links that send users to other domains from your site are outbound links. By linking out to domains related to your page you increase quality and trust in your site. In turn, it helps the search engines understand the niche of your site. Outbound links give a clear idea to search engines about the topic of your sites and help to build relations with relevant and related pages in your niche. Tips For Proper Outbound Links…

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