Archives: Digital Marketing Terms 16

contextual link

What is a Contextual Link? A Contextual Link is a piece of clickable text (usually a keyword) located in the body of a paragraph that contains similar ideas or context. These links can be natural or artificial. If they are natural, it means they link to another website voluntarily. If they are artificial, it means they have been manually posted. An example of artificial is when one of your guests posts a link back to your website/blog. When used…

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html

What is HTML? HTML or Hyper Text Markup Language is a programming language designed to create a website. The language allows these websites to be viewed by anyone connected to the internet. The “hyper” aspect indicates that it is non-linear (you can go to any part of the website whenever you like). The definition of HTML can be broken into three components. The first, Hypertext, is how you move around the internet. Clicking on the linked text cal…

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black hat seo

What is Black Hat SEO? In Search Engine Optimization terminology, Black Hat SEO refers to the use of aggressive search engine optimization techniques and tactics that usually only focus on search engines and not a human audience. Furthermore, Black Hat SEO usually does not obey Search engine guidelines. Essentially, Black Hat SEO is the practice of taking existing content on the web and spinning it into new content as opposed to creating new, fre…

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bid strategy

What is a Bid Strategy for Google AdWords? Bid Strategies are tailored campaigns designed in Google Ad Words to help you accomplish certain goals. Depending on what your target audience is, you can focus on getting higher click rates, impressions, or conversions. Bid Strategies Based on Goals If you want to generate more traffic to your website you should concentrate your efforts on clicks. Therefore, a Cost-per-click (CPC) campaign bid strategy…

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cookies

What Are Cookies? Cookies are files stored on your computer designed to hold a small, specific amount of data about a particular website or client. The primary purpose of a cookie is to identify the user so his or her web experience can be customized.  Cookies streamline the online surfing process by saving certain information such as email, home address, shipping information, username or password, or even particular interests. How do Cookies Wor…

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