Archives: Digital Marketing Terms 17

white hat seo

What is White Hat SEO? White Hat SEO is the use of techniques, strategies, and tactics for optimization that focus predominantly on human audiences instead of search engines. White Hat SEO follows the Google guidelines for SEO proper practice completely. Focusing on organic ranking and relevancy but being optimized for search engines is an example of the SEO type. Some techniques include the use of back linking, keyword analysis and writing conte…

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lsi keywords

What are LSI Keywords? LSI stands for Latent Semantic Indexing and is special SEO terminology for keywords that are semantically related to your primary keyword. More specifically, search engines look for words before and after your keyword that links together giving the keyword meaning. If the words before and after are popular and frequently searched then search engines know that the content must be relevant. LSI keywords are not just synonyms…

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conversion rate

What is Conversion Rate? A Conversion Rate is the percentage of people who take the desired action. In terms of online website application, the conversion rate could be the number of people who visit your website and actually purchase a product or service. Other forms of conversion could include software downloads, registration, or newsletter subscriptions. Determining what is important to track and measure is the foundation to any good digital m…

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conversion rate optimization

What is Conversion Rate Optimization (CRO)? CRO or Conversion Rate Optimization is a systematic and structured approach to improving the performance of your website. The approach consists of a system used to increase the number of website visitors that become customers. By using insights such as user feedback and analytics, CRO will keep you on track towards the conversion objectives of your website. Conversion Rate Optimization will use the traf…

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seo resources

What is B2C? Business-to-Consumer (B2C) is a transaction where businesses sell a product or service to consumers. This can range from buying clothes at the mall, eating dinner at a restaurant, to purchasing a movie online. Recently, there has been more of a shift to online purchases, where retailers sell their products over the internet. It is the model that most people are familiar with even though they might not know the definition. There are t…

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