Archives: Digital Marketing Terms 19

return on investment

What is Return on Investment (ROI)? Return on investment (ROI)= (Investment Revenue – Investment Cost)/ Investment Cost Return on investment calculates the return on a particular venture or action and is recorded as a percentage. ROI can be used to calculate how effective a particular marketing campaign is (such as PPC, remarketing, social media). Example Company XYZ invested $2000 into a remarketing campaign. As a result of this campaign Company…

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What Is An Impression? Impressions are sometimes called ad views. It is a term that refers to the point in which an ad is viewed or displayed. Impressions are an estimate of the number of people the advertisement is appealing to and may be calculated in different ways such as the number of times the web page where the ad is shown and the location of the ad on the page. Depending on where and how an ad appears on a page, the advertisement might re…

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amplification rate

Before we Start There are three important numbers to effectively measure your social media campaigns and reach your business objectives; Amplification rate, Conversation rate, and Applause rate. Social media is a significant tool we use in each of the marketing stages. We use it to create awareness, let people know our brand exists. We use it to attract our audience, make them interested in our brand, products, and services. We use it to build st…

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filter bubble

What is a Filter Bubble? A Filter Bubble is a personalized search that appears when a user searches in a search engine like Google or Bing. The search engine attempts to guess what the user wants to search based on their past search history, location, past click behaviour and a will tailor the result according to the data. For example, when you start typing “game ” in a search engine, you probably will see “game of the thrones” appear. When using…

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What are Keywords? In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimization.  Users use keywords on search engines when they are looking for something on the internet. That is why it is really important to make your website SEO optimized for important keywords for your business. SEO helps your website’s pa…

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