Archives: Digital Marketing Terms 6

lead magnet

What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to exchange his/her contact information for. This transaction usually takes place in the form of providing an email address in exchange for a digital asset, such as a valuable PDF. Lead magnets are commonly targeted at cold audiences (people that don’t know who you are or what you do) and can be found at the top of your sales funnel (the start o…

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valuetrack parameters

What are ValueTrack Parameters? ValueTrack parameters are a type of URL parameter you can add to your ads’ landing page URLs. ValueTrack parameters help collect additional information about the source of your ad clicks. ValueTrack parameters are a standard part of the “parameter report.” This allows you to better associate parameters with Google AdWords conversions.   ValueTrack Parameters Include: {campaignid} – The Adwords campaign number….

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return on advertising spend

What is ROAS? AdWords & Calculating Return On Ad Spend Return On Advertising Spend, or  ROAS, helps marketers evaluate which marketing methods are working and helps decide on future advertising strategies.  ROAS is a marketing metric that measures the efficacy of a digital marketing campaign. ROAS is influenced by overhead costs, operating expenses, profit margins, and the overall health of the business. How to Calculate ROAS? ROAS is calcula…

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direct response marketing

Direct Response Marketing Explained! Direct response marketing facilitates the delivery of a call to action and outcome via an online interaction for immediate customer feedback and response. Successful direct response marketing campaigns require clear goal statements that achieve anticipated sales. The main benefit of direct response marketing is that it allows digital marketers to better understand the performance of products or services in a t…

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What is Copy? In marketing, online advertising, and similar fields, copy refers to the output of copywriters. A Copywriter is an employee focused on writing material which encourages consumers to buy products and services. In short, the term copy refers to the text that is created as part of a promotion, advertisement, or social media update.

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