Archives: Digital Marketing Terms 9

cost per page like

What does Cost per Page Like mean? Cost per Page Like is the average advertising cost received for each “like” received on a social media page as a result of interacting with an ad. This metric tells you how much you spend to receive a like on pages you are tracking on social media platform such as Facebook. Understanding this ratio will help bring valuable information that will drive decisions about your ad campaigns. Here are some benefits of t…

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seo resources

What Does “Below the Fold” Mean? Below the fold is an expression used to represent the portion of a webpage that the user cannot see on his, or her, screen upon loading. The area that you scroll down to see is considered below the fold. The “fold” can vary based on screen/resolution and devices so it is common practice to optimize web pages and landing pages for the most common screen sizes (resolution). To find the most common screen sizes used…

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above the fold

What Does “Above the Fold” Mean? Above the fold is an expression used to represent the portion of a webpage that a visitor will see immediately upon loading. The area that you see before needing to scroll down to see is considered above the fold. The “fold” can vary based on screen size/resolution and device type. It is common practice to optimize web pages and landing pages for the most common screen sizes (resolution) to improve functionality….

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podcast

What is a Podcast? The term Podcast (A blend of “iPod” and “Broadcast”) refers to an audio show, similar to a radio show. These audio shows are typically spread out in series and downloaded through the internet. The user who downloaded the podcast can on any device with a media player. Podcasts can be made by absolutely anyone who has access to the internet and a functioning computer. Early on, Podcasting was typically done by free-spirited amate…

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url

What is an URL? URL stands for Uniform Resource Locator. An URL is a reference to a unique resource on the internet. It can be thought of as the address of a resource such as a website address. URL’s include a protocol identifier which specifies the name of the protocol that is used to locate the resource. The resource name is the complete address to the resource. An example of a protocol is the HTTP (Hyper Text Transfer Protocol). This protocol…

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