Archives: Digital Marketing Terms 10

directory

What is a Directory? In terms of digital marketing, a directory or more specifically a business directory is an online listing of businesses. The listings provide information about specific businesses such as the name, address, contact information, associations, and the services and products offered. These businesses are usually categorized, by location, activity, or size. It is important that your business ensures that all your company informati…

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proximity to searcher

What is the Proximity to Searcher Factor? Simply put, proximity to searcher is the closeness of the searcher’s address to the point of search. In Google, the results would appear in the Google Maps results, and the business results would be sorted by proximity to the searcher’s physical location. This Searcher-to-Business Distance answers one question primary question: Which businesses are closest to the searcher? Proximity to the searcher is mor…

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local citation

What is a Citation? A citation is a reference to your business on the internet. A local citation can be complete or a partial references to your name, address, phone number, and website (NAP+W) online. The most common type of (structured) citation is a business directory listing. What is a Structured Citation? A reference to your business name, address, phone number, and link in a business directory listing websites such as yelp.ca, yellowpages.c…

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bucket brigades

What Exactly Are Bucket Brigades? Simply put, bucket brigades are words or phrases that add value to your content and attract more people to it. Wait! We can explain further! Here, the phrase “Wait! We can explain further!” acts as a Bucket Brigade. The idea behind using “Bucket Brigades” in content marketing is to keep your website visitors engaged and prevent them from abandoning your website. When they click that back button your page gets a b…

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destination url auto-tagging

What is Destination URL Auto-Tagging? Destination URL Auto-agging is a feature that allows you to automatically create custom URLs to help track offline conversions and report on your ad performance using website tracking programs like Google Analytics. In order for Google Analytics to display information about your AdWords keywords and costs, you must either enable auto-tagging or manually tag all your keyword final URLs with tracking variables….

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