Archives: Digital Marketing Terms 2

citation flow

What is Citation Flow? According to Majestic SEO, Trust Flow is a number predicting how trustworthy a webpage, such as a location or a geo page, is based on how trustworthy sites tend to link. There is a difference between citation flow and trust flow, but the two ranking factors work together. All links are not all created with equal weight. Because a strong link will have a relatively stronger influence on URLs, Citation Flow is based on an ite…

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page authority

What is Page Authority? According to Moz, Page Authority is a score that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is also referred to as PA for short. Using primarily link data we want to estimate how well your page can rank. The higher your Page Authority score is, the better chance y…

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thin content

What is Thin Content? Thin content is content that provides little to no value to the user. Google favours the best results that match the search intent of the user and servers up popular and useful content. Here are some examples of what Google considers bad: doorway pages (inserting results for particular phrases while sending visitors to a different page) low-quality affiliate pages short keyword stuffed pages pages with very similar content p…

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What Does SKAG stand for? SKAG is an acronym for Single Keyword Ad Group. This term is used by Google AdWord professional to reference a Google AdWords account structure strategy. This strategy entails using a single Keyword for each Ad Group and as a result elevates your click-through-rates, quality scores, and most importantly conversion. Let’s take an example. If you sell Plumbing Services in Toronto, here’s what the keywords inside one of you…

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cost per acquisition

Cost Per Acquisition? Cost per acquisition (CPA), also known as “Cost per action” is the average cost an online marketing advertisement incurs when a specific action has been made. These actions include clicks, sales, downloads, and form submissions. This digital marketing metric is the ratio between the total cost of the campaign divided by the number of  “actions” occurred.  A CPA calculation enables online advertisers to place a cost on each c…

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