Archives: Digital Marketing Terms 4

on-page seo

What is On-Page SEO? On-page SEO, or on-site SEO,  refers to a website’s search engine optimization efforts that are done on the website itself. This includes keyword optimization for content, images, titles, text, and meta descriptions to improve a website’s ranking on search engines such as Google and Bing. This is all done to improve your page rank and ultimately to increase traffic and sales. On-page SEO is important because it is the link be…

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off-page seo

What is Off-Page SEO? Off-Page SEO, or off-site SEO, refers to a website’s search engine optimization efforts that are done off-site (not on the website). This includes link building, social media marketing, bookmarking/sharing amongst other strategies. These activities increase the number of links to your website, boosting its popularity and credibility metrics search engines use to determine which sites to display. Off-page SEO is done to incre…

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google guarantee

What Does Google Guarantee Mean? Google Guarantee means that you have completed Google’s background checks as well as the license and insurance verification process. The Google Guarantee program is part of Google Local Services Ads. This program was created because users were gaming Google Local Services Ads while in its early stages. Doe does the Google Guarantee Help Customers? The Google Guarantee helps convey trust and gives customers peace o…

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google local services ads

What Are Google Local Services Ads (LSA)? Google Local Services Ads (LSA) are ads specifically for home service providers that are Google guaranteed. Local Services Ads are placed at the very top of Google above AdWord Ads, Google Maps and organic listings. In addition to better placement, advertisers are charged per lead instead of per click or conversion like traditional pay-per-click models such as Google AdWords. Read Our Blog Post About Goog…

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custom dimensions

What is Custom Dimensions in Google Analytics? Custom dimensions allow you to create an additional dept of customized tracking that Google Analytics doesn’t automatically track for you. Think of it as adding a custom “dimension” where you can create a space to collect and analyze your custom data within Google Analytics. For example, you can create a custom dimension that uses a javascript variable to collect and track your e-commerce shopping ca…

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