Archives: Digital Marketing Terms 5

smart display campaigns

What Are Smart Display Campaigns? Smart Display Campaigns are a Google Display Network automation campaign ad type that consists of creative assets, titles, and descriptions. It utilizes machine learning to help optimize all the variables to help better serve your ads. Smart Display Campaigns require the following: Target Cost Per Acquisition (CPA) Campaign Budget Landing Page Raw Creative Assets Auto-bidding is set to a target CPA, and your ads …

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dynamic keyword insertion

What is Dynamic Keyword Insertion in Google AdWords? Dynamic keyword insertion (DKI) allows you to use the keyword your prospect is searching for in your Google Ad Text to be automatically including the headline, body, or URL. In short, DKI allows you to better customize your ad to a searcher’s search query. Benefits of using Dynamic Keyword Insertion insertion: This makes ads more relevant to the searchers making them much more likely to click o…

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customer match

What is Customer Match? Customer Match a type of remarketing that will match your list of emails to Google users.  Customer Match is a useful advertising tool and can help you reach your business goals. For example, if you were at a tradeshow collecting email you could upload a CSV file to Google AdWords and create a custom audience based on the email address. You can then run ads to the audiences that matched to Google users. Customer Match targ…

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negative audiences

What are Negative Audiences? Negative Audiences are groups of people that you want to exclude from advertising to on the Google Display Network. Commonly excluded audiences, or negative audiences, include converted visitors or visitors that bought a product on your e-commerce store. Negative audiences can be added to your display network campaign through campaign exclusions. Tracking converted visitors in Google Analytics and Adwords allows you t…

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featured snippets in search

What Are Featured Snippets in Search? Featured snippets in Search can appear when a user asks a question in Google. Google programmatically detects pages that answer searcher’s question. The Featured Snippet will appear in a special block above the organic results but below the ads. The Google featured snippet search block includes a summary of the answer, extracted from the web page with the answer as well as the page title and link to the full…

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